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Virtual Velocity Broadcast Recap: Tips and Tricks for Leveraging LinkedIn for Business

Fun LinkedIn Facts:

  • LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
  • Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
  • LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.

With statistics as impressive as those, can your company afford not to be utilizing LinkedIn in its marketing strategy?

I’ll admit, LinkedIn is not a service that I check several times a day like I do other social media sites. But after sitting in on our latest Virtual Partner Velocity broadcast, which fellow Channels blogger Alex Krasne hosted and moderated, I think I’ll be changing my social media tune.

During this informative broadcast, guest speaker Heather Margolis, Channel Maven Consulting President and Founder and Everything Channel contributor shared tips on how to use LinkedIn to brand yourself online, increase your network, engage with prospects, drive marketing tactics, and build your thought leadership platform.

She gave key pointers on simple things you can do today to spruce up your LinkedIn profile and how to correctly use the features the powerful platform has to offer. Then, Heather answered questions that our audience tweeted in during the broadcast.

Couldn’t tune in to the broadcast? The video replay is available now.
The replay is available on the Partner Velocity site. Look for Heather Margolis in the list of events and click “View replay” to access the On Demand broadcast.After you watch the replay, complete the event survey on the Partner Velocity site to be entered into a sweepstakes to win a social media assessment and consulting from Channel Maven Consulting (US $1800 value).

After Heather presented, we took questions the audience submitted. Keep reading to check out the useful advice Heather had. Read More »

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Sponsorship – Past Its ‘Sell By’ Date?

In the good old days last century, global sponsorship was the preserve of a select number of companies.  Only a handful of sponsorship properties could be considered to have global reach (The Olympic Games, FIFA World Cup, Formula One Racing).  A similarly small number of brands were big enough to pay the premium for gaining mass market brand exposure at a fraction of the cost of a global advertising campaign.

But technology has changed all that.  Exponential growth in computing power, the internet and mobile has created a new environment.  Brands are now able to reach customers with individual conversations pretty much anywhere in the world.

So why is it that brands continue to invest sometimes seemingly ridiculous sums in sponsorship platforms?  The Rugby World Cup is currently enjoying the patronage of Mastercard, Heineken and DHL, amongst others, even though it is being hosted in a time zone that makes for late nights or early starts for the majority of rugby playing nations. 

Next summer sees the ultimate sponsorfest in London with the Olympic and Paralympic Games  coming to town.  The London Organising Committee for the Olympic Games (LOCOG) recently announced it had achieved revenues of over £700m ( that’s over 1 billion US Dollars) from its domestic sponsor programme. At a quoted £40-80 million for a Tier 1 sponsor, and something in the region of £15-25m for a Tier 2, which must then be at least doubled cover sponsorship activation, what is motivating brands to make these sorts of investments when more direct, cheaper conversations are possible?

The answer lies in objectives.  Read More »

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Learn How to Present Visual Stories that Captivate Any Audience

Have you ever given what you thought was a compelling speech only to hear crickets instead of wild applause from your audience?

Have you ever given a sales pitch that fell flat?

Are you truly connecting with your audience and taking them on a journey or just talking at them?

Presentations are the currency of business communications. Those who master communicating with audiences–whether social media, sales pitches, lead generation, or traditional marketing–rise faster than their peers, reach more customers than their competitors, and turn causes into a groundswell.

Through Cisco’s Partner Velocity program, partners can learn marketing, social media best practices, and tips for engaging with customers from the industry’s leading experts. In our next Virtual Partner Velocity marketing session, we’ll be holding a live online broadcast featuring best-selling author and persuasion expert Nancy Duarte, CEO of Duarte Design.

During the hour-long session on October 11 at 8 a.m. PST, Nancy will demonstrate how to apply the methods in her book Resonate: Presenting Visual Stories That Transform Audiences and build meaningful connections with audiences that compel them to action. She’ll also take your questions live on the air.

What will you learn and how can you participate?

Read More »

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Got Questions? Call Cisco Partner Advisor to Get the Answers!

When you’re trying something new, it definitely helps to have someone walk you through it. (I’ve certainly felt that way countless times when I’ve had to assemble one of my daughter’s toys.)

In that vein, consider Cisco Partner Advisor your source for getting questions answered: Partner Advisor can help new or existing Registered and Select Certified Small Business partners get started with Cisco. Partners can talk or chat online for free with a Partner Advisor agent to get non-technical information about on-boarding, programs, promotions, marketing, and financing, or to get help facilitating deals and sales opportunities.

Partner Advisor agents have expertise with the Quick Pricing Tool (QPT), and Cisco Capital offers—resources that are suited for Small Business partners. They can also help you enroll in the VIP-Express quarterly incentive program, formerly known as PDF.

Partner Advisor launched in February, and the service has been made available to partners in 28 countries to date. Since May there have been over more than 30,000 conversations with Partner Advisor agents, and many partners have praised  Partner Advisor for helping them increase their knowledge about Cisco products, expand into new markets, and  navigate Cisco online resources more efficiently. Here’s what some partners just like you are saying about Partner Advisor. Read More »

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Pre-Sales Prospecting and Marketing: The New Partner Enablement Imperatives

This post is the third in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

Vendors have long sought the attention, investment, and loyalty of channel partners for one primary reason — to expand market reach. The promise of new projects and new customers has been not the only driver in forging vendor/channel partnerships, but it has been a key one.

With the current economic climate, vendors have been forced to look at their partners’ skill sets and business model holistically, with the aim to have the right balance of technical skills, sales and prospecting skills, marketing acumen, and service delivery skills.  But what combination of these competencies makes a solution provider most adept at driving new business?

In Amazon Consulting’s Annual State of Partnering Study, the last two years’ worth of results from over 100 global IT vendors indicate that increasing partners’ sales skills is a big focus for vendors.  Specifically, vendors are looking to improve the overall channel’s skills in two areas — the ability to do effective pre-sales prospecting and the ability to sell business value to line-of-business decision makers.

Technical training and certification programs are now the staple of many vendors’ formal value-based channel programs – those that recognize partner contribution beyond just sales volume.  They are the basis for how most partners earn recognition, rewards and further support from their leading vendors.  And specialization programs focusing on multi-product solutions and industry skills have taken that idea to the next level.

But recently, many vendors with highly-evolved technical certification programs have realized that technical acumen alone does not necessarily translate to partner profitability. So what has changed?

Read More »

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