Marketing
Four Ways TV Advertising Will Change During this Decade
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG) The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends […]
Connecting the Customer Experience Through Social #CiscoListens
2 min read
Integrating Social Media Channels into Existing CRM Systems and Processes The year is 2024, and you just walked into a department store to return a pair of jeans. As you enter the store, the near field communication (NFC) chip in your smartphone tells the store who you are because you have enabled the privacy settings […]
Innovation Is a 10,000 Foot Free Fall
3 min read
I hear so much lately about innovation with virtually every company claiming that they are innovative. Is that really true, or is it yet another over used buzz word that has no substance? I personally see little true innovation, just claims of being innovative (who would say otherwise, right?). One way to determine if innovative […]
2