Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.
But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers trust us, and it’s how the best marketers convey information.
Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.
First, watch the most recently launched commercial.
Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)
Read More »
Tags: amanda jobbins, built for the network, campaign, CIO, data deluge, marketing, partners
Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.
1. First and foremost: profitability.
C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.
Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.
Check out the full list of incentives on Partner Central.
2. Helping partners help customers become one with the cloud.
To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.
3. Work less! Programs and services to make your job easier. Read More »
Tags: architectures, Borderless Networks, cloud, hiring, IT, keith goodwin, marketing, partner, partner velocity, program, smb, social media, talent, VIP
As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.
What happened this year? Glad you asked! Watch this one-minute video recap of 2011.
Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
Read More »
Tags: architectures, Cisco, cisco live, cloud, edison peres, john chambers, keith goodwin, marketing, partner, rob lloyd, social media, velocity, virtualization, William Shatner
It’s time for another Partner Update newscast. This week, Andrew’s feeling a bit hungry and tries unsuccessfully to eat an air sandwich. The concept of an air sandwich is explained in detail during a live Virtual Partner Velocity broadcast with speaker, strategist, and New How author Nilofer Merchant. While the air sandwich may be low in fat and calories, it’s also lacking in taste. In the business world, an air sandwich can mean a company lacks innovation. Grab a real sandwich and tune into this episode of Partner Update to learn how to get rid of air sandwiches.
This newcast’s highlights also include: WebEx and Jabber news from the Collaboration Summit, incentives for partners, SMARTnet service deals, CRN’s Top 100 stars of the IT industry, how to enter our new contest, ways Cisco is helping partners with marketing, a recap of our Twitter chat with Cisco’s VP of Global Partner Marketing, a new free social media ebook for partners, and more.
Keep reading for additional information on the news we covered, links, and time stamps so you can forward ahead to the items that interest you.
Read More »
Tags: amanda jobbins, collaboration, collaboration summit, contest, csummit, jabber, marketing, nilofer merchant, partner update, right network, SMARTnet, WebEX
Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.
During the hour-long Twitter session, we covered a lot of ground–Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.
We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.
If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.
We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:
Q1: What are your key priorities for Cisco Partner Marketing?
@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.
Two additional driving principles: communications & partner insight.
Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »
Tags: amanda jobbins, campaign, cloud, marketing, partner velocity, services, social media, twitter, velocity, VP