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Digital Marketing Makes the Marketers of the Future, the Marketers of Today

I might have wrapped up my blog series on the marketers of the future back in October, but digital marketing is hotter than ever. We’ve only just begun to explore the frontier of digital marketing and it continues to drive innovation in the marketing space. With that in mind, I wanted to spend a little time with you before we really get ramped up for this year’s Marketing Velocity event to talk about how digital marketing has changed the traditional marketing landscape, and a little about what has changed since last year’s event in Chicago.

Before we start, however, if you want a refresher on all the super heroes we discussed at last year’s Marketing Velocity, just review my blogs on each here:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Marketing in the past

I’m sure many of us remember marketing before the Internet; marketing before smartphones; marketing before apps of any sort! Now, with the ever increasing pace of change we are seeing in all technology, marketers have adapted and evolved to take advantage. Read More »

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Cisco Partner Weekly Rewind – October 10, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The new WebEx was unveiled this week and Richard McLeod talked to us about giving your customers one conferencing experience. Richard covered what’s new in WebEx and provided some insight and a link to Rowan Trollope’s blog as well.

There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.

In addition, we saw a great deal of coverage on the new WebEx this week, including:

Mega Mentor: The power to get the most from others

Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor.  If you are interested in seeing more series such as this one, please let Sherri know via the comments section!

In case you missed our coverage from a few weeks back, Sherri Liebo was also picked as a Top 50 Midmarket IT Vendor Executive for 2014. As a result, there is more in-depth coverage from The Channel Company Associate Editor Alicia Stein in this recent article on Sherri. Read More »

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Mega Mentor: The power to get the most from others

Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Mega Mentor!

In looking at our final superhero, Mega Mentor, we see that to “be what’s next” requires you to build a team of experts in order to reach your customers effectively. Imagine that Mega Mentor is the leader driving the superhero team to tackle all of the marketing superhero problems out there! Getting the most from others is what Mega Mentor does, and that results in an unstoppable team. Read More »

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Data Man: The power to turn piles of data in competitive insight

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Data Man!

Are you ready to “be what’s next?” One way to ensure you are what’s next is to have the information you need to identify market opportunity. It’s not just enough to have the data though, you must be able to analyze it properly, and that is where Data Man fits into your organization.   Read More »

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Accelerate Sales with Marketing Velocity Social Media Resources

At Cisco, we view our relationship with Partners as symbiotic. We do all we can to equip you with the tools, resources and support you need to be successful. One of the ways we do this is through the Cisco Marketing Velocity Program.

The program contains a variety of free tools, resources and events that our partners can use to augment your marketing efforts and accelerate sales. These include On-the-Air learning webcasts, demand generation and outbound marketing resources, and social media best practices. You can also become a Partner Marketing Professional by completing the curriculum.

At Cisco, we create integrated marketing communications (IMC) plans, focused on developing marketing strategies and campaigns that weave together all of the different marketing disciplines – advertising, PR, promotion, assets and especially social media – with the end result of driving Cisco branding in everything we do. This approach is exactly what Sherri Liebo talked about in her Super Voice blog. Read More »

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