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A Thank You to Partners and a Look Back at Cisco’s Fiscal Year

This summer was an epic moment for Cisco with the changing of its leadership. We celebrated our successful history and look forward to our future with excitement and promise. With that in mind, I wanted to take a moment and celebrate this past year. I’ll be brief, since I know many of you might be heading out on vacation and looking to spend some time with friends and family.

 

Mostly, I wanted to say thank you. I always try to point out how Cisco’s success hinges on the action of its partners. Without your hard work and dedication and feedback on our programs and promotions, none of this works as smoothly as it does. Please do continue to let me know how you think we’re doing, where we can improve and what questions I can answer for you. You can always comment on my blogs and I’ll do my best to respond as soon as possible.

 

I cherish the time I get to spend speaking with you at events like Partner Summit and Marketing Velocity, but even more important is the time you spend reading my blogs and reaching out to me with your questions and comments. Just in this past fiscal year alone, we have covered a lot of ground.

 

Back in the early fall of 2014 I wrapped up my series on the marketing superheroes we introduced at Marketing Velocity 2014. I’m thrilled this series was so well-received by you and you had some great insight as well. I hope you’re still working to identify the folks in your organizations that fit these superhero ideals. If not, you should be recruiting those people into your companies. Don’t let the opportunity pass you by. Read More »

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Cisco Marketing Velocity and Partner Summit 2015: Thank You Social Ambassadors!

MVPS

I always want to provide you with the best coverage possible for Marketing Velocity and Partner Summit each year. Often that means giving you a perspective other than my own. For instance, earlier today I posted the main takeaways from our Cisco executives. Sometimes though, the best way to give you an even more transparent look at these Cisco events, an outside perspective is preferred.

This is exactly why we ask select Cisco partners each year to work with us as social ambassadors for these events. Their insight at events like Marketing Velocity and Partner Summit are invaluable. This is our fourth year of the Cisco social ambassador program and it gives a unique look at both of these events.

This year, we had 10 Cisco Partner Summit Ambassadors who represented different backgrounds and regions, and who focused on different events. We invited each of them to participate in Cisco Partner Summit 2015 as official social ambassadors who focused on tweeting and blogging about things they heard at our annual events. In addition, three of them were performing the same duties around Cisco Marketing Velocity before moving on throughout the week to give you a marketer’s perspective on Partner Summit.

There are always great stories to tell at these events, and who better to tell them than the partners themselves. Some ambassadors were on site with us in Montreal, while others participated via Virtual Partner Summit (VPS), but in both cases, the partner ambassadors did great work in capturing everything they heard last week. Read More »

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Cisco Partner Summit 2015: Final Thoughts from Cisco Executives

MVPS

Well, we’re starting to wind down our coverage of Cisco Marketing Velocity and Partner Summit 2015. I’ll put a bow on it and wrap everything up in my Weekly Rewind blog tomorrow, but we still have some ground to cover.

So far, I have recapped Marketing Velocity and day one, day two and day three of Partner Summit. In addition, since we closed out the show in Montreal last week, I have also brought you interviews with John Chambers, Rob Lloyd, Edison Peres and Sherri Liebo.

I had the opportunity to speak with several other Cisco executives last week as well, including our newly named CEO successor Chuck Robbins. I know your time is valuable, so I’ve condensed their thoughts into a couple of montage videos I’d like to share with you today. First, let’s take a look at what our executives have been hearing from partners during the past year:

As you can see, Cisco partners are concerned about many of the same things we talked about all week last week. Read More »

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Cisco Marketing Velocity 2015: Final Thoughts from Sherri Liebo

MVPS

Wow, what a blast it was to spend last week in Montreal, Canada. With Marketing Velocity and Partner Summit running in conjunction this year, it was definitely a packed agenda. We covered a lot of ground from Monday to Thursday and I want to be sure you haven’t missed anything.

This week is all about catching our breath after a whirlwind week and giving you a proper recap of both events. I’ll be wrapping up everything in my Weekly Rewind blog on Friday. Today however, let’s look back at what Sherri Liebo (@sherriliebo) had to say about Marketing Velocity 2015, including how marketers can “Be Bold” with Cisco and what her key takeaways were for the event.

Sitting down to speak with Sherri is always a treat, and hearing her thoughts on this year’s Marketing Velocity was great. It was especially nice to see how excited Sherri was for the marketing professionals at Velocity to have the opportunity to attend Cisco Partner Summit throughout the remainder of the week. Read More »

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One Final Checklist for Cisco Marketing Velocity and Partner Summit

MVPS

Cisco Marketing Velocity 2015 and Cisco Partner Summit 2015 start next week. For those of you that will be in Canada, I hope to see you there. For those of you attending virtually, you will still want to check out this list to be sure you are prepared for next week. Feel free to review my full post, with more details, from last week.

Again, Marketing Velocity will be held at the Fairmont Queen Elizabeth Hotel. Partner Summit will be held at the Palais des Congrès de Montréal.  Shuttle service between hotels and the Palais des Congrès de Montréal will be provided if you are attending both events. Attire is business casual, and jeans are perfectly acceptable during the event.

Here is your quick checklist to be sure you’re ready for next week:

1. Register for Virtual Partner Summit (VPS)
From VPS, you can stream sessions, interact with attendees and more! Explore VPS before the event to familiarize yourself with the features. Register now so you won’t miss out. Read More »

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