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It’s in the Mix Marketers

Sometimes it seems that if you are not incorporating blogs, Twitter, LinkedIn, Facebook, Slideshare and a myriad of other social tools, along with geo-targeted search adversting, remarketing, and let’s not forget QR codes into your marketing strategy, you’re shamelessly behind the times and your marketing initiatives are at risk of being ineffective -- or so it would seem…

A Fall 2011 survey by Constant Contact, Inc. shows that while most small businesses now market online and utilize social media, more conventional forms of marketing remain an important part of the marketing mix. “Old school” marketing tactics are still essential elements of our marketing  tool kits. They may not be the cool kids on the block, but smart marketers know how to leverage under-utilized tactics to their advantage. Think about it. Read More »

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