In this latest video from last week’s Partner Velocity event, I talk to speaker Hugh Macfarlane, author of “The Leaky Funnel.” He shares insights about the way businesses buy and important steps for moving customers through the sales cycle more …Read more.
Posted by Alexandra Krasne on November 18, 2009 at 04:58PM
This week in Paris, more than 150 Cisco partners from around the world convened at Partner Velocity where they learned marketing tips, tricks, and proven techniques. At the event, a list of renowned speakers and experts talked on topics ranging …Read more.
Posted by Alexandra Krasne on November 13, 2009 at 12:02AM
With topics ranging from branding, B2B, and social media to creating consumer-centric websites, engaging virtual events, and measuring success of your campaigns…not to mention producing and marketing videos, Partner Velocity is a packed two-day event in Paris offering innovative ways …Read more.
Posted by Alexandra Krasne on October 25, 2009 at 04:46PM
What do a Ferrari, a Harley Davidson, and indoor skydiving have in common? (Aside from being cool things that I want to drive or try someday.) They’re all featured in this video highlighting the speed at which your marketing will …Read more.
Posted by Alexandra Krasne on October 16, 2009 at 06:15PM
You can rub your eyes and double check the figures, but the latest reports say that YouTube has surpassed 10 billion views in a single month in the United States. Globally, figures show that YouTube serves up 1 billion videos …Read more.
Posted by Alexandra Krasne on October 13, 2009 at 10:56AM
If you’ve read any of Seth Godin’s numerous best-selling books or visited his blog, you already know he’s outspoken and opinionated on the topic of marketing. (He was also a speaker at the last Partner Velocity event in February.) Some …Read more.
Posted by Alexandra Krasne on October 06, 2009 at 09:01PM
In many cases, your website is the first interaction customers have with your business. If visitors are lost, confused, or can’t find what they need, they will leave—along with their business. To provide some guidance around the subject of web …Read more.
Posted by Alexandra Krasne on August 06, 2009 at 08:19PM
Cisco and Cisco.com feature prominently in a new FastCompany article about how companies are preparing for the economic upturn. The article talks about the "Virtual Account Manager" model for Cisco.com, which is our way of describing a mix of smart …Read more.
Posted by Martin Hardee on May 18, 2009 at 06:40AM
Tweeters Use Twitter for Business...was a story that ran recently through MediaPost’s ONLINE Media Daily and caught my attention. My work at Cisco doesn’t require me to be an engineer - I am a marketer…(DON’T STOP READING!) I do have …Read more.
Posted by Peggy Ballard on March 04, 2009 at 03:52PM
Video, video, video. We talk a lot about video at Cisco. Our CEO says video is the next killer application of the Internet. I meet with colleagues via TelePresence all the time (San Jose to East Coast, London, Vancouver, etc.) …Read more.
Posted by John Earnhardt on October 13, 2008 at 12:11PM
Our EVP and Chief Marketing Officer Sue Bostrom talks about Cisco marketing, our customers and our new marketing campaign, the “Human Network Effect.” She answers the following questions: 1. What is the focus of marketing at Cisco and where does …Read more.
Posted by John Earnhardt on September 22, 2008 at 11:56AM
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