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	<title>Cisco Blog &#187; Market Fragmentation</title>
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		<title>The Business Case for Unbundled IP Video</title>
		<link>http://blogs.cisco.com/sp/the-business-case-for-unbundled-ip-video/</link>
		<comments>http://blogs.cisco.com/sp/the-business-case-for-unbundled-ip-video/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 18:24:08 +0000</pubDate>
		<dc:creator>Doug Webster</dc:creator>
				<category><![CDATA[SP360: Service Provider]]></category>
		<category><![CDATA[ip]]></category>
		<category><![CDATA[ip video]]></category>
		<category><![CDATA[Market Fragmentation]]></category>
		<category><![CDATA[Pay-TV Market]]></category>
		<category><![CDATA[Service Provider]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Video On Demand]]></category>
		<category><![CDATA[VOD]]></category>

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		<description><![CDATA[As I mentioned in an earlier post on the <a href="http://blogs.cisco.com/news/pay-tv-market-study-reveals-segmentation-upside/">recent market study of U.S. pay-TV subscriber needs and wants</a> , the segmentation of the video marketplace potentially  brings both new [...]]]></description>
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