I have been asking myself why this personal technology revolution is so hard for retailers.There are a number of pretty obvious answers on the surface.
The pace of innovation, for one. Given that the standard in-store technology refresh cycle is often measured in decades, it’s more than a bit frightening to think that today’s all-store devices might be old school in six months.
The fact that it’s about more than devices and apps, for another. Smart retailers know that the operational implication of the revolution is a single-brand, multi-touchpoint, flexible fulfillment future. Which will be millions and years in the making.
Which is enough to give any CIO – let alone CEO – pause.
I wonder, though, if there’s not another big reason. One that’s buried deep inside the financial fabric of retail.