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Can You Destroy It?

August 26, 2011 at 1:25 pm PST

What’s the best way to demonstrate the physical durability of a new router? How about a spec sheet detailing stress test results? Not at Cisco; video of the router being used as a basketball and dog food plate gets the point across much more clearly. I was pleasantly shocked when I saw the abuses endured by Cisco’s new ISR 819 Router. It survived not only immersion in hot coffee but also a baking in a toaster oven.

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The Customer is King

August 22, 2011 at 11:39 am PST

Thank you all for the warm welcome. I am very excited to join the community and look forward to interacting with everyone!

As Chet mentioned, I will be involved in expanding the social media platform for the Cisco industry team.

I am fascinated by the new relationships that exist between businesses and customers as a result of social media. In the old paradigm, traffic was mostly one way: customers were inundated with sales and marketing information but rarely given the opportunity to provide insightful feedback. Not anymore. Via social media, the customer really is king. Customers rightly now expect a relationship that is collaborative, on-demand, automated, and in real-time. A customer can become a renowned expert and evangelist for a company – or embarrass a company by publicly criticizing its customer service.

Smart companies will embrace and promote this new relationship. It’s the best customer focus group on the planet, and it’s free! However, social media isn’t the goal but rather the journey. A smart company will also have a proper social media strategy, not just a social media presence. This is where I hope to make my biggest contribution. The Manufacturing Industry team has embarked on this social media journey to engage with you, our audience.  We need to be leading the conversation, listening properly and reaching the right people.  I hope that you will join me in this exciting process as active members and contributors as I help guide that journey. Thanks again for the warm welcome, and stay tuned!

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Welcome, Andrew Lach, newest member of the Manufacturing Industry blog team!

Please join me in welcoming Andrew Lach to the Cisco blog and our Cisco industry team! Andrew joins us as a recent MBA graduate from Duke University and will be leading the development of our social media strategy and platform. Prior to Cisco, Andrew led a unique career in Biotechnology, first as a scientist and later as a technology developer. He has also recently worked with virtualization software product marketing in the exciting new field of cloud computing.

I believe that Andrew’s background will bring a unique, interesting perspective and skill-set to our team and blogging community. He has led previous marketing and social media initiatives including guerrilla marketing campaigns and YouTube content creation. We greatly look forward to joining Andrew in action as our Blog Administration Manager. Welcome, Andrew!

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Cisco Live 2011 Industrial Intelligence Day Customer feedback – “A Great Success”

July 13, 2011 at 11:54 pm PST

Cisco Live’s first ever “Industrial Intelligence Day” focusing on manufacturing and industrial customer needs was judged a great success according to the feedback  given at the sessions in Las Vegas this week. In an action packed day attendees heard about trends in network convergence between business IT and Industrial plant networks, and how standard Ethernet IP protocols were becoming prevalent in industrial and control networks.

As Master of Ceremonies, I had the pleasure of introducing Alan Cohen, Vice President, Global Public Sector & Industry Solutions. Alan kicked off the day talking about the care-abouts of executives in Manufacturers and how Cisco is addressing them. He used real-life customer examples such as Coca-Cola, General Motors, GE, Continental Tire and Anglo Platinum. Alan expressed how Cisco was helping these customers address the challenges of  Growth, Market Transitions, Innovation, Risk and Goverance.  This set up a good interactive environment for Bryce Barnes and John Parello to introduce Energy and Sustainability for the manufacturing sector. Bryce pointed out that 35% of all energy usage in the world is consumed by manufacturing industry and we added that that figure goes over 50% if you include the transportation and distribution of those manufactured goods and materials.

After watching John Chamber’s Insightful Keynote, delegates returned to hear Paul Didier and Chris Haley (both Cisco) and Gregory Wilcox (Rockwell Automation) talk about the status and trends for wired LANs including resilience and security with a fascinating presentation on Motion from Gregory. That was followed by wireless strategies from David Wolf and Scott Friberg from Cisco talking about wireless innovations and real-world testing where wireless is now deemed appropriate for time critical applications. Then delegates went to the main tent for a thought-provoking session. Read More »

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Cisco Live 2011 Secret Session Codes for Industrial Intelligence Day!

July 7, 2011 at 10:24 pm PST

Many of you have asked me and my team about the session codes for the new Manufacturing Industry Industrial Intelligence day on 12th July 2011 and how to register for the exclusive sessions if you’re attending Cisco Live! So here’s the scoop:

Since many of you have a full conference registration package, you have access to Industrial Intelligence Day as part of your pass. Yes -- we made it possible! You can game the system. We made it easier than Groupon!

You can  sign up for the following 3 sessions on CiscoLive Scheduler at https://www.ciscolive2011.com/scheduler (use your login you received with your confirmation) and just click ‘add to schedule’. 

The great thing is you can now  win an iPAD2 by attending these sessions*

The 3 sessions are:

SIPIAD-1420 -- Improving Energy Efficiency and Sustainability in Industrial Applications
SIPIAD-1421 -- Advanced Industrial Networks: Wired, Wireless, Resilient & Precise
SIPIAD-1423 -- Industrial Intelligence Key Note and Panel
These 3 sessions comprise Industrial Intelligence Day (full agenda at http://www.ciscolive.com/us/attendees/solutions/industrial.php?zid=us-home-spot3

Please note that all 3 sessions will all be conveniently held in the same room -- Mandalay Bay F on Tuesday, July 12th, starting with a hosted breakfast at 7 am.  An informal networking hosted lunch is also included as part of the day. Read More »

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