Social media isn’t just for personal use any more. Businesses of all kinds, particularly manufacturers, are looking to leverage social media types of connections for easier access to needed expertise, business intelligence insights and new product ideas.
For manufacturers, the principal driver behind the move toward greater incorporation of social media for collaborative business processes is access to expertise.
In 2006, the Internet was infamously described as “a series of tubes” during a debate over Network Neutrality. However, a recent infographic may give a bit more credibility to that often teased comment:
“it turns out that the World Wide Web really is more like a series of tubes than anything else--at least when it comes to the problem of getting data packets across oceans. The Submarine Cable Map makes these undersea connections clear, complete with color-coded interactive visuals.”
Bridging Continents: The First International Network Read More »
What does Convergence mean to you? I recently did a search on the term “convergence” and found that it can relate to many technical, societal, political, and economic terms. All of them are correct, it just depends on the context.
I am going to be focusing on “convergence” as it applies to a Machine Builder that builds a machine that gets integrated into a manufacturing operation. You understand that, right? The final product gets bought and we all get paid.
So lets back up, just a bit. Machine Builder applies to those that build specific purpose machines that fit into a manufacturing operation. There may be decorating machines, metal forming machines, painting machines, wrapping machines, transfer machines, all sorts of machines. All of them tie together in some manner and form a production operation.
Every one of those machines may operate internally (so, within that specific machine) via its own network. I mean pieces talk to other pieces, right? But every one of those machines needs to integrate into the production operations at some point. And if the machine needs a gateway to talk to the line, that is an extra piece to maintain and more cost. Read More »
In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
There are a few of us at Cisco that write here regularly. We care about what is going on in Manufacturing in general, but more specifically, in terms of integrating the manufacturing networks into the Enterprise and speeding adoption of open standards to enable more efficient production.
I will later this month be launching a series on how Machine Builders can more readily enable productivity by integrating more closely with their end users (call that “convergence”) or by helping their end users be more productive by enabling secure remote access. But that is later this month.
Today I want to talk about how we all communicate. It isn’t just by wires. It isn’t just by mouth. We have a plethora of communication means available to us. I’m talking about us people to other people in the industry. It is by building contacts with people in industry and spreading the word. That is what we at Cisco are doing.
We don’t have every answer. We think we’ve got a number of good ones. We’re enhancing some of the areas. But this is not a commercial for Cisco. This is a commercial for open dialogue between those that care about Manufacturing.
There are a few good spokespeople for this effort, and I want to call them out. And I admit right upfront this is not a complete list. But please bear with me. Read More »