As a Cisco team member, I’m convinced that the value of professional organizations cannot be understated. It’s understood that employees across various industries have a lot on their plate these days. Data centers, SDN’s or large solutions that help a manufacturing plant to become more “connected” are more than enough projects to keep us busy. However, employees often forget the value of professional organizations that are relevant within each industry. Whether an employee belongs to a professional organization or not, employees must realize the value that these organizations have: professional credibility, influence messaging on a ground level and increasing visibility for Cisco are some of the most important aspects that being involved with professional organizations can bring about.
Professional organizations are a place where I can network, learn and help deliver Cisco messaging as well as educate, engage and contact customers through community involvement. When I first joined Cisco 15 years ago, I regularly attended and presented at monthly users group meetings, but over the years, Cisco’s participation at these meetings has waned and appears to be trending down. Often, I think we take for granted the value of professional organizations, but they provide a standard for professional credibility and give Cisco a broader visibility. As a member of an industry professional organization, specifically the Institute of Electrical and Electronic Engineers (IEEE), I get tremendous value through education and networking. I know my colleague Rick Geiger, who is on the Gridwise Alliance Board of Directors, would agree. At the local and state level, large impacts are possible as professional association members are able to drive professional credibility, influence agendas and position topics to society members who work or interact with our customer base.
For example, several months ago I received a monthly newsletter promoting a seminar on Software Defined Networking (SDN). One line stated “Software Defined Networking has got Cisco shaking in their boots because it just might completely transform what types of equipment are needed to build a network. Do I have your attention now?” Needless to say, I registered and attended -- member discount to boot.
Education of members was the primary purpose of the seminar, meaning attendees expected the delivery of neutral, fair and technically accurate presentation on the future of software defined networks. As I saw it, the presentation on SDN was focused on a Google approach to SDN architecture for data centers, and included a good amount of Cisco bashing. Nonetheless, the seminar provided an opportunity to influence the messaging at ground level and the topics discussed seemed to be informative and beneficial for all those in attendance.
Influence Messaging and Topics at Ground Level
Understanding the messaging and positioning of the local technical mavens presents a golden opportunity to counter and influence at street level. The bottom line, secure all forums to get Cisco’s messaging to our end users. The IEEE meeting provided a good opportunity to secure a date and timeslot to present Cisco’s SDN and Application-Centric Infrastructure strategies as well as an opportunity to counter any negative perception the audience picked. As Mike Robinson, Practice Architect states:
“As a member of UTC’s Smart Network Council, I get to collaborate with leading utilities in the United States who are dealing with the industry’s pressing issues. This is hugely valuable. It offers a direct path to decision makers, a seat at the table as they develop their strategies, and it builds trust as a colleague (as opposed to coming across just as a vendor). Also, through UTC I get the opportunity to speak at conventions, periodic forums, and regional meetings.”
Broader Visibility for Cisco
Cisco will also have an opportunity to drive thought leadership to influencers -- Mavens and Sales specialists who will attend the upcoming session I secured. Account managers, engineers and other members of the sales team should make it a priority to get engaged with professional organizations, user groups and other community influencers.
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Tags: ACI, Manufacturing, SDN, software defined network
What’s new and trending for the industry? Well, predictions for the upcoming year as a motif is certainly not new but is definitely trending, considering the deluge of pundits concentrating their well-informed thoughts about which industry happenings will emerge through hyperbole and into reality. Amongst go-to industry resources I find myself perusing is LNS Research, who has chosen to break down their Top Three 2015 predictions by industry trend/topic: Industrial IoT; Industrial Energy Management; Environmental Health and Safety; and Asset Performance Management.
Another annual favorite that I’ve blogged about in the past—including commentary on Cisco relevance—is IDC Manufacturing Insights, who this year took on a refreshing, new format entitled IDC Futurescape: Worldwide Manufacturing 2015 Predictions. The team of IDC manufacturing practice analysts quantify and qualify their ten most critical imperatives to be addressed by global manufacturers in 2015 and beyond—based on the coalescence of technology and line of business interests—including a few that are very pertinent to Cisco’s Internet of Everything (IoE) initiatives:
- In 2015, customer centricity requires higher standards for customer service excellence, efficient innovation, and responsive manufacturing, which motivates 75% of manufacturers to invest in customer-facing technologies.
- By 2016, 70% of global discrete manufacturers will offer connected products, driving increased software content and the need for systems engineering and a product innovation platform.
- By 2018, 40% of Top 100 discrete manufacturers and 20% of Top 100 process manufacturers will provide Product-as-a-Service platforms.
- In 2015, 65% of companies with more than 10 plants will enable the factory floor to make better decisions through investments in operational intelligence.
Before the analyst predictions pushed their way onto my laptop screen, I was asked by Cisco’s press relations team to put forward my top 3 for the industry. So on All Saints Day, before heading out on weeks of travel to China, India, and several of the United States outside my home residence, I produced three ideas that didn’t make it to our PR megaphone. As part of this blog, I’ve decided to share these three predictions, with some relevant observations from my Nov-Dec travels and customer interactions …
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Tags: #MFG, Cisco Connected Factory, connected manufacturing, Energy Management, IDC, Internet of Everything, Internet of Things (IoT), LNS, manufacturer, Manufacturing
Now that we are connecting billions of things to the Internet, companies are faced with a huge opportunity and a huge dilemma. Connected things are generating an explosion of data that has the potential to save and earn tremendous amounts of money, time, and resources for companies. However, much of that potential is wasted because that data is most valuable in the moment it is generated, and the time it takes to send that data to the cloud for analysis is too long for real-time decision making. Read More »
Tags: Cisco, connected analytics, edge computing, Internet of Everything, IoE, IoT, Manufacturing, Tony Shakib
As the holiday season gets into full swing, executives like you are polishing off strategic and operational plans for the New Year. For many manufacturing companies, 2014 was a good year, for some outstanding, and most manufacturers are optimistic for more of the same in 2015. According to MAPI’s US Industrial Outlook, “manufacturing will continue to grow faster than the overall economy,” with 2015 growing at a higher rate than 2014.
Because manufacturers are looking to get ahead of this growth curve and set the stage for competitive differentiation and advantage in 2015, you are utilizing budgets remaining from 2014 to make smart investments now in new technologies, before the year comes to a close. With strategic investments in operations or R&D/engineering, companies position themselves to be more agile, productive and competitive while the economy slowly but surely continues to strengthen. In an Industry Week report, “Manufacturers are optimistic about their businesses as well as the economy as a whole, and are investing accordingly … Following a profitable growth strategy, they are controlling costs while introducing new products, increasing sales from existing customers, and leveraging data to make smarter business decisions.”
In recent conversations with a few of my Cisco colleagues who happen to be 20+yr Manufacturing / OT (Operations Technology) veterans, these industry gurus describe how they counsel manufacturing clients during the transitional holiday season. Steve Gansen points out that for many companies, budgets need to be expended this calendar year-end (‘use it or lose it’), which presents a great opportunity to change the prioritization for projects. “Many of my customers see this as an opportunity to reprioritize projects and drive budget to improve R&D or product engineering and offerings.” (His comments reminded me of the Sub-Zero’s innovative investments in their product development, NPI and processes.)
Jim Fledderjohn and Dwayne Edwards add that there are other considerations for a variety of Internet of Things (IoT) proof-of-concept (PoC) projects for production environments and engineering programs that present incremental, re-directional opportunities at year-end. From video surveillance to energy management, to factory wireless and plant virtualization, there are many compelling use cases that can be easily ‘piloted’ to deliver immediate business outcomes and measurable ROI. In fact, an option recently announced at Automation Fair is Cisco Services Factory Starter Kit, a fast-track, turnkey PoC package of wireless capabilities for your plant environments.
Jim further describes, “Piloting an IoT project on a small scale lets manufacturers test out a concept in their environment and puts them in a better position to win budget and additional investment in 2015.” Particularly in the US—where according to the latest ISM Report On Business for November, the manufacturing sector expanded for the 18th consecutive month—momentum in the industry just keeps building. And considering manufacturing technologies that include embedded intelligence and IoT, according to the Association for Manufacturing Technology (AMT), orders for 2014 are showing growth of >5%.
Are YOU planning end-of-the-year investments in IoT? Let us know what you think in the comment block below. Thanks for reading.
Tags: #MFG, Chet Namboodri, industries, internet of things, IoT, Manufacturing
I wasn’t around during the Industrial Revolution, but I can’t help but think that today is an even more interesting time to be in manufacturing. I’m happy to be participating this week in the annual Rockwell Automation Fair, where it seems we can see the Internet of Things (IoT) evolving in real time.
Perhaps no other industry is being disrupted by technology more than manufacturing. As manufacturers digitize their businesses, operational complexity increases and competitive pressure builds—driving the need for faster innovation, quicker time to market, and more efficient processes. Those who can’t keep up are left behind. Read More »
Tags: Cisco, Cisco Consulting Services, Douglas Bellin, Internet of Everything, internet of things, Manufacturing, Rockwell Automation Fair