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Jeff Reinke Interview on Social Selling, Editor of Manufacturing.net

January 11, 2012 at 3:14 pm PST

Social Selling Thought Leadership

Recently I had the pleasure of interviewing Jeff Reinke, Editorial Director of Manufacturing.net, The Leading Source for Manufacturing News & Insight. Jeff is recognized as a manufacturing industry thought leader and has produced recent work on the adoption of social media within the manufacturing industry.

Given his expertise, I reached out to Jeff to discuss Social Selling, particularly within manufacturing. His answers provided a lot of great insight into this evolving hybridization of traditional sales/marketing and social media: Read More »

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Sleep well, CxO

October 28, 2011 at 1:53 pm PST

What keeps a manufacturing CxO up at night? Many things, for sure, but what in particular would allow these weary executives to get their well-earned rest?

Cisco’s Chet Namboodri, Director of Manufacturing Industry Solutions and Marketing, has asked many customers and industry executives this insomnia question.  Here are their top 5: Read More »

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US Manufacturing: Is It Sustainable?

Fall and Rise

In David Lawrence’s and Glenn Anderson’s recent Manufacturing.net article on ‘The Fall and Rise of the American Manufacturer’, the authors are rather optimistic about the current state of U.S. manufacturing. Citing the Institute of Supply Management indicators of manufacturing activity expansion for 19+ consecutive months and their own observations from surviving their 125-year old employer, Cincinnati Milacron, filing Chapter 11 bankruptcy in 2009 and emerging one year later to thriving profitability and bolder investments in innovation, the authors believe manufacturing is now fueling a sustainable economic recovery from the global recession.

Many economists agree, and in the world of public opinion, a recent survey by Delloitte and The Manufacturing Institute showed that 78% of Americans believe that U.S. manufacturing is vitally important to our economic prosperity and 76% believe it is also important to our standard of living. The survey ranked manufacturing ahead of technology, financial services, health care, communications, and retail.  My own optimism is checked by one key consideration required for long term success: Is it SUSTAINABLE?

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