In a previous post, we discussed the importance of the rising tide of real-time, sensor-generated data—aka Data in Motion—that will gather momentum as the Internet of Everything emerges. Unlocking the potential of Data in Motion cannot be achieved by analyzing stored data or by examining historical data. Rather, it requires tools and interactions that capture value here and now, in real time.
The intelligent network plays a key role here. It can add contextual information such as location, identity and presence while the data is moving. Value can be extracted and acted upon through policy changes, security enforcement and packet processing, as events occur to create advantage here and now, or even to predict the future. By harnessing the value of Data in Motion through the intelligent network, organizations can make better decisions, deliver enhanced experiences to their customers, partners and employees, and build a competitive advantage over the long term.
For example, to maintain and improve patient care in a cost-effective way, healthcare providers can use Machine-to-Machine (M2M) technology to remotely monitor the progress of patients in their homes. Remote monitoring is more efficient and cost effective than having patients repeatedly visit healthcare facilities. As real-time healthcare applications continue to develop, Data in Motion will help patients take more proactive control of their own health, using instant biofeedback to help them modify personal behaviors.
To be clear, Data at Rest is not without value. Indeed, combining it with Data in Motion can produce optimal business outcomes. Data at Rest provides the context for creating the actionable insights from Data in Motion, helping organizations analyze and understand the past while they take contextual action on events in real time.For instance, by tracking a consumer’s real-time location and historical online interaction, a retailer could develop valuable contextual information while enabling store touchpoints with mobile access. With an up-to-the minute view of customers, the retailer could send customized promotions in real time.
And then there’s the opportunity for service providers. For most of them, Data in Motion represents a largely untapped opportunity, despite the wealth of data flowing through their networks. Think of the potential. Their networks and users are constantly generating huge amounts of real-time and near real-time data, packed with details like location, content and subscriber information—much of which can be analyzed and correlated in real-time to create usage and traffic patterns, network congestion analytics, media behavior, dwell times analytics and more. A service provider, for example, could extract detailed data such as a user’s device type, data quota, recent Internet activity and current connection speed. Armed with this real-time intelligence, the provider could offer highly targeted mobile advertising or sponsored data—and charge a premium for it.
Harnessing the potential of Data in Motion creates business opportunities but also new IT challenges. In a next post, we will look at some of these challenges and how to best address them.
Reports of the physical retail store’s death have been greatly exaggerated. As a recent survey from the Cisco® Internet Business Solutions Group (IBSG) found, 93 percent of products sold in the United States are still bought in brick-and-mortar locations. And while technology has upended many product categories and more than a few individual retailers, it simultaneously creates opportunities for retailers to continue to make the store shopping experience both relevant and compelling. Big Data in the store is key to achieving this.
By Shaun Kirby, Director, Innovations Architecture Internet Business Solutions Group
If anyone still doubts the overwhelming complexity of today’s data deluge, Eric Schmidt, the chairman of Google, offers some poignant perspective. In a recent book, “The Human Face of Big Data”, he observes that from the dawn of civilization until 2003 humankind generated five exabytes of data. Now, we produce more than five exabytes of data every two days.
Those torrents of information may be intimidating, but they also promise great opportunities. Indeed, Big Data has been touted as an answer to many problems. Looking for customer buying patterns? Retailers have petabytes of purchasing history. Need to test a new drug? There are terabytes of patient data to be analyzed. Launching a new product? A mountain of social media data awaits you. Read More »
What an exciting time to be in the tech industry. We are at the beginning of a major transition to the Mobile-Cloud era. Trends like bring your own device (BYOD), access anywhere, virtualization, and machine-to-machine connections have given way to a new breed of applications. We estimate that approximately 50 billion devices will be connected by 2020. In 2010 alone, more than 350, 000 applications were developed with more than three million downloads. A 44-fold increase in data creation is predicted from 2010 to 2020, with 34 percent of it in the cloud. All of this leads to a world of intuitive connections between people, processes, data and things on the network – the Internet of Everything.
When the history of the Internet of Everything (IoE) is written, its success or failure will be determined by answering one question. How did IoE benefit humanity? In the end, nothing else matters.
With this in mind, let’s look at two examples of how IoE will benefit people, both today and tomorrow.
Today—Transforming the World’s Cities
To revitalize the world’s largest cities, City24/7 — a company committed to making public communications more accessible to everyone, everywhere — in collaboration with Cisco IBSG and the City of New York has launched an interactive platform that integrates information from open government programs, local businesses, and citizens to provide meaningful and powerful knowledge anytime, anywhere, on any device. In short, City24/7 delivers the information people need to know, where and when it helps them most.
Located at bus stops, train stations, major entryways, shopping malls, and sports facilities, City24/7 Smart Screens incorporate touch, voice, and audio technology to deliver a wide array of hyper-local (about two square city blocks) information, services, and offerings in real time. The Smart Screens can also be accessed via Wi-Fi on nearby smartphones, tablets, and laptop computers.
The overarching goals of the City24/7 Smart Screens are to: Read More »