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Understanding the Changing Mobile User

The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.

While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.

The study revealed Read More »

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A Lifeboat For The iPhone Flood. Cisco ASR 901

4G mobile Internet is back in the news with word that Apple has sold over 5 million LTE-enabled iPhone 5s in the first three days it went on sale, and I know that my wife is counting down the hours until she is eligible for an upgrade (likely my two-year old daughter too… if she could talk.  Have you seen how kids naturally master an iPhone like Ronaldhino and soccer ball?).

Whether it’s for uploading pictures of the kids to social media sites or getting work done faster, over 100 million smartphone users will belong to the “gigabyte club” (over 1 GB per month) in 2012 according to the Cisco Visual Networking Index. However Read More »

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Insights from CTIA 2012

I have recently returned from sampling the finest of New Orleans hospitality and hanging out with my wireless friends at the CTIA Wireless 2012 conference.  CTIA provides great insights into the wireless industry in one of the world’s biggest markets and technology superpower – the USA.  It’s hard not to compare CTIA with the recent Mobile World Congress in Barcelona.  While many of the things that I observed at MWC in February were equally visible at CTIA, I also observed a number of different items, or different slants on where the mobile industry was heading.  I am always amazed and overwhelmed at just how big the mobile ecosystem and economy are.  Unlike MWC, the CTIA show floor had a very healthy representation from all parts of the mobile ecosystem – everything from device accessories, to back-up power solutions, to applications, to CNBC broadcasting live, and many things that I couldn’t understand.  It makes you realize just how big this industry is and how innovation across all parts of the value chain have fueled this phenomenon.

The U.S. wireless industry feels like it is back on top.  Once the leader in innovation and customer demand, U.S. mobile lost much of that position over the last decade as it battled amongst itself on competing 3G technologies.  The U.S. now has 105% mobile penetration and 64% of the world’s LTE subscribers.  Not to mention that innovation in mobile has shifted back to the U.S., with the likes Read More »

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More – and More – Cisco Mobile Internet Customer News

Mobile World Congress, the huge service provider-focused event in Barcelona, wrapped up today.  Cisco has continued to make headlines with even more news about operator uptake on Cisco Mobile Internet solutions.

To wit:

  • Cisco has been selected by Telefónica to support the company’s newest mobile video pilot in Spain. The trial is designed to deliver mobile video services across both Wi-Fi and 3G networks and was demonstrated at Telefónica’s stand at MWC.  The Telefónica España pilot is built upon the Cisco ASR 5000 architecture, part of the Cisco Mobile Videoscape solution.
  • At Mobile World Congress, Cisco introduced the industry’s first carrier-grade, end-to-end Wi-Fi infrastructure to deliver Next-Generation Hotspots (NGH).  Cisco also announced it is working with leading global service providers such as AT&T, BT, PCCW mobile, Portugal Telecom, Shaw Communications, Smart and True, to deliver innovative mobile services with a new generation of intelligent “small cell” solutions utilizing licensed and unlicensed radio technology.
  • PCCW mobile in Hong Kong has successfully completed a commercial trial of the Next-Gen Hotspot, becoming the first operator in the world to have achieved this milestone. The NGH rides on IEEE 802.11u and 802.1x specifications in conjunction with Cisco’s Service Provider Wi-Fi solution.
  • Bell Mobility continues to build out its 4G LTE mobile services with the ASR 5000. Bell Mobility now delivers 4G LTE services to its most populous markets in western Canada, Ontario, Quebec and Nova Scotia. The ASR 5000 is the foundation of the packet core for Bell Mobility’s LTE network.
  • Cisco announced that du, a leading integrated telecommunications service provider in the United Arab Emirates, is deploying a nationwide mobile broadband network enabled by a Cisco mobile Internet solution based on the ASR 5000 to deliver highly secure, high-speed 4G long-term evolution (LTE) mobile data services. 

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Cisco Mobile Internet News — It Just Keeps Coming

Mobile World Congress, the huge service provider-focused event, takes place next week in Barcelona, and Cisco has gotten a running start this week with much news about operator deployments:

  • Magyar Telekom, Hungary’s largest telecommunications company, is using Cisco Mobile Internet solutions to deploy 4G/LTE multimedia services. Magyar Telekom, part of Germany’s Deutsche Telekom Group, selected the Cisco ASR 5000 Series mobile multimedia core platform, ASR 9000 Series routers and ME 3800X Series Carrier Ethernet Switch Routers to help transform its network for delivery of advanced mobile services like video, social networking and high-speed Web browsing.
  • LG U+, a service provider in Korea, will trial two Cisco mobile Internet offerings to deliver voice, video and messaging services to its rapidly growing number of 4G/LTE customers. The Cisco V2oLTE solution, based on the ASR 5000, will help LG U+ meet the performance challenge of carrying voice traffic over LTE.  
  • Softbank, in Japan, recently became the first mobile operator in the world to deploy the Cisco ASR 903 unified Ethernet access router, and Softbank is now seeing the benefits of its high performance and small footprint.   Cisco recently spoke with two Softbank executives about this.
  • Another operator, Vodafone Hungary, is thinking about how not only to manage, but monetize, mobile traffic.    Hear two of Vodafone Hungary’s strategic and technical leaders discussing how Vodafone Hungary is planning to leverage the intelligence in the ASR 5000 to design new services, deliver differentiated services and develop new business models.

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