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My Journey through Cisco Live 2014: Premium Mobile Broadband Services Catch it All!

It seems as if Mobile World Congress just happened yesterday.  And on top of that, more recently, we just wrapped up Cisco Live at the end of May in San Francisco. This is the first time I attended and supported this great event with my team members Archana Goyal, Technical Marketing Engineer in MITG and Brian Walsh, Senior Marketing Manager in SP Mobility Marketing. We did not exactly know what to expect really before attending the event.  All we knew was based on the experience of our team members from the last two years at Cisco Live.  Their experiences indicated that there were not many service providers coming to this event, actually close to zero.

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Above: Me (right) with Brian (left) and Archana at the Cisco Live US 2014 Service Provider booth

But at the end, it all turned out to be a great experience for us, starting from deciding the key story we wanted to tell to getting the demo completed for supporting the mobility story; especially, on the great team work we have exemplified within our team and among a much larger team. The fact that a number of Service Provider customers visited the Mobility booth was a great experience. If you ask us whether we want to do this again next year for Cisco Live, the answer is a resounding YES.

To make our story also appealing to Enterprise customers and nicely integrating with the main theme of IoT and Evolved Services Platform (ESP) at Cisco Live, we’ve decided to use Premium Mobile Broadband (PMB) service for Read More »

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NTT Docomo Virtualizing the Mobile Packet Core with Cisco

1Did you know in Japan, 90% of mobile phones are waterproof because youngsters use them even in the shower?

Did you know that Japan consists of over 6,800 islands?

Did you know Japan suffers 1,500 earthquakes every year.

In Japan Mobile data traffic grew 92% in 2012 and 66% from 3Q 2012 to 3Q 2013, according to Japan’s Ministry of Internal Affairs and Communications.

According to the GSMA estimates for Machine-To-Machine (M2M), ten countries account for 70% of all M2M connections as of year-end 2013, comprising China, the US, Japan, Brazil, France, Italy, the UK, Russia, Germany and South Africa.

So what is the problem? Well as you can see the people of Japan will take and use their mobile devices anywhere and at any time. The country is geographically dispersed, and earthquakes occur all of the time (mostly very small). All along the amount of mobile traffic is growing at an astounding rate with no signs of slowing down, with the M2M industry just beginning. So what is an operator like NTT Docomo supposed to do?

What’s the solution? NTT Docomo has Read More »

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Cisco Joins China Mobile at Mobile Asia Expo (MAE)

Mobile is a fast-changing industry! Every year there are new devices, new technologies, and trends.

China is one of the fastest growing mobile markets in the world with:

  • 1.2 billion mobile connections and growing.
  • The number of 3G mobile telephone users reached 386 million in November 2013, a growth of 154 million over the same period of last year.
  • Smart phones in China reached 348 million units from January to October 2013
  • December 2013, China had 500 million mobile Internet users, a growth of 80.09 million compared with that at the end of 2012

The number one mobile operator in China is China Mobile with an estimated 781M subscribers as of Q1 2014. To handle such a large customer base China Mobile has become an industry leader with their vision of Network Functions Virtualization (NFV) in the quest to control operational costs and create the network elasticity new services creation.

Just as Cisco did in the China Mobile Booth at MWC 2014, Cisco is joining China Mobile at Mobile Asia Expo (MAE) in their “Network Function Virtualization Demonstration” located in the China Mobile

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Pictured above: MWC China Mobile & Cisco Virtualization Demo Team

MAE Booth Read More »

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Great News, Cisco gains market share in Mobility

Get this.

The average consumer is never more than 3 feet away from their phone. The average smart phone user checks their phone 40 times a day. Mobility has become a necessary part of our lives and will be even more so with the emergence of the Internet of Everything, which will bring together people, processes, data and things. And this is not reflected only in stats that abound around the Internet but also in analysts firms’ research findings.

In a hot-off-the-press report, ACG Research’s Ray Mota notes that  a major paradigm shift is happening. ”Although service providers are requesting that vendors extend consumption model of their financing, we are seeing a major CAPEX spending shift from wireline to wireless. Mobile spending continues to rise globally, fueling LTE spending. EPC will continue to be a highly dynamic market for the next several years as vendors and carriers work through network virtualization. We saw a major shift in market shares in 1Q14 because of vendors’ execution and the flexibility of their portfolios.

The market share vendor break down in the ACG report shows Cisco as #1 in Mobile IP Infrastructure including #1 in Packet Core (MPC & EPC)., #1 in Mobile Backhaul, and #1 Mobile IP Core.

This past quarter we gained market share with Read More »

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Cisco Carrier-Grade Virtualization for Mobile Operators

Wow how time flies, three months ago there was snow and cold weather in Boston but at the same time it was quite hot at the 2014 MWC. Hot from all of the discussions on Network Functions Virtualization (NFV) and Orchestration were on everyone’s minds, as both mobile operators and vendors try to answer the question “How to handle Machine-to-Machine (M2M), Internet-Of-Things (IOT) and the 50 Billion new devices by 2020”.

Fast forward to today and NFV & Orchestration Proof Of Concepts (POC) are being requested by or being inserted in every mobile operators network. Many of whom will be publically launching in specific application areas like M2M soon, and several operators are evaluating insertion into their main network sooner than expected.

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Cisco Quantum Virtualized Packet Core (Quantum vPC), the industry’s most complete, fully virtualized EPC (Evolved Packet Core) that Read More »

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