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Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”

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A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.

Waving the Green Flag

Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »

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Cisco Continues Mobile Core Momentum: Leads in Packet Core Market Share according to Infonetics Research Data.

So Spring is finally here in the New England Area, the snow is finally gone after a record breaking snow fall totals, and the flowers are starting to sprout.

Last week, we announced that ACG Research again confirmed that Cisco continues to be the leading provider of Mobile Packet Core and Mobile IP Infrastructure over the past several quarters. Now another analyst firm, Infonetics Research highlighted that Cisco has indeed garnered the Packet Core Lead at 21.7% based on EPC / 3G Packet Core data in their report “Mobile Infrastructure Equipment for Q4 2014.

So where is this customer momentum coming from you ask? Well last month Read More »

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ACG Research says “Cisco Continues to grow Market Share Leadership in Mobility” – #1 in Mobile IP Infrastructure, Packet Core, Mobile Backhaul, and Mobile IP Core

Coming back from a world wind Mobile World Congress with a record breaking number of customer meetings, Cisco received some great news from ACG Research, Cisco continues to be the #1 provider of the Mobile IP Infrastructure Market Share with over 39%.

In 2014 the average smartphone data usage grew 45 percent. The average amount of traffic generated per smartphone in 2014 was 819 MB per month, up from 563 MB per month in 2013. With the worldwide smartphone market growing 28.2% year over year in the fourth quarter of 2014 (2014 Q4), with shipments of 377.5 million units, according to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. For the full year, the worldwide smartphone market shipped a total of Read More »

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Building a true HetNet

Andrew MackayBy Andrew Mackay,  Head of Mobile Solutions, APAC

I have discussed in the past the increasing importance of Smallcells in a Service Providers access strategy (Bringing LTE Indoors and Cost Optimised Indoor Coverage), but to truly leverage Smallcells once deployed in an optimal way is not a trivial task. Normally the Smallcell supplier is different to the Macro network and often a different mix of technologies (e.g in the case of Wi-Fi) and frequency bands are involved. The term Heterogeneous, meaning “diverse in character or content” (oxforddictionaries.com), is indeed fitting. So what is the right approach to building an optimal Heterogeneous Network or HetNet?

The guiding principle must be the consideration of end user Quality of Experience (QoE). Read More »

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Faster, Clearer and Future-Proof: VoLTE Brings it Home

Vicki Livingston

by Vicki Livingston, Head of Communications, 4G Americas

From the first batters up to the plate in South Korea in 2012, with a flurry from Metro PCS in the U.S., Voice over LTE (VoLTE) seemed to be in a field of dreams and not making much noise or progress. However, bring it on baby… as VoLTE may be getting ready for prime time in 2014. Analyst firm Infonetics expects 30 commercial networks and 51 million subscribers with VoLTE by the end of this year and that number will grow to the major leagues on 2015.

So, what is it? And why is it good? Read More »

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