By Jim O’Leary, Senior Mobile Solutions Marketing Manager
So last week I attended the mobile industry’s World Cup or Super Bowl, the 2014 Mobile World Congress in Barcelona, Spain. The GSMA has just reported that more than 85,000 visitors from 201 countries attended the 2014 MWC attended the 4 day event, setting another new record. Every mobile operator, systems integrator, software and hardware vendor that touched the mobile industry was there. People were everywhere and all I can say was wow….
MWC Hot Topics that companies presented were on monetization, virtualization, and supersizing network components. With all of the hundreds of customers that I had the chance to speak with, virtualization and orchestration were really key areas for them. They came into our booth to speak with us, often confused as to them it seemed every vendor in attendance spoke about virtualization or orchestration, which often led operators to think that any vendor can do it. As many operators that have been evaluating this space for a while have found is that animated slides are easy to do but orchestrating and virtualizing a network is not. If you take a product that was just and “okay product”, then virtualize it, then you have a “virtualized okay product” and sometimes still tied to proprietary hardware.
According to Akshay Sharma, research director at Gartner, the Network Function Virtualization (NFV) market is Read More »
Tags: GGSN, LTE, quantum, Quantum vPC, Service Provider, StarOS, virtualization, Virtualized packet core, vPC
I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and catch a glimpse of its potential future. Much has changed in the industry over the last year since I reported my observations of MWC 2013. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile?
The following are my personal observations and extrapolations from the show, based on my conversations with operators, customer meetings, analysts, and colleagues, as well as from simply walking the show floor: Read More »
Tags: Big Data, business models, Cisco, IoT, LTE, mobile, mobile data, mobile devices, mobile networks, mobile operators, mobile world congress, monetization, Service Provider, small cells, wi-fi
Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research. Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices each, up from 2.6 devices in the 2012 Cisco mobile consumer study. Perhaps more significant, our findings show that the number of smartphone users has grown by 21 percent in just one year, now reaching 68 percent of the population, at the expense of basic phones. Most remarkable is that the number of tablet owners has expanded by over 90 percent in just one year, with close to four out of ten consumers possessing one of these new devices.
The insatiable demand for mobile devices and new applications that use large amounts of bandwidth is generating staggering volumes of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding, as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The networks allow mobile offload and help enhance and differentiate their offerings. In addition, service providers are struggling to understand new business models for making money from Wi-Fi. However, very little is currently known about how consumers are actually using public Wi-Fi and how they view the overall experience. Nor is there much information about mobile users’ appetite for these new services, their willingness to use them, or their privacy or security concerns surrounding these data-based services.
To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer study.
Top 10 Research Findings Read More »
Tags: Cisco, location based services, LTE, mobile, mobile consumer survey, mobile devices, monetization, public wi-fi, research, Service Provider, Smartphones, value-added services, wi-fi
The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.
While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.
To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.
The study revealed Read More »
Tags: Cisco, LTE, mobile, mobile consumer survey, mobile devices, research, Service Provider, Smartphones, wi-fi, wireless broadband alliance
4G mobile Internet is back in the news with word that Apple has sold over 5 million LTE-enabled iPhone 5s in the first three days it went on sale, and I know that my wife is counting down the hours until she is eligible for an upgrade (likely my two-year old daughter too… if she could talk. Have you seen how kids naturally master an iPhone like Ronaldhino and soccer ball?).
Whether it’s for uploading pictures of the kids to social media sites or getting work done faster, over 100 million smartphone users will belong to the “gigabyte club” (over 1 GB per month) in 2012 according to the Cisco Visual Networking Index. However Read More »
Tags: 4G, ASR 901, Cisco, Emerging Markets, iphone, LTE, mobile backhaul, Partho Mishra, Service Provider