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Cisco CMX & Monetization @ MWC 2014

mwc1_1Mobile World Congress 2014 continues this week in Barcelona with record attendances.

Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service Providers actively discussing and exploring how to take the first steps to exploit this.

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Hall 3 @ MWC Analytics:

The volume of traffic at the event was very large and as we can see in Hall 3 below, where Cisco along with a number of large companies are located, was very busy this morning.  Read More »

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CMX, Analytics and Intelligence @ MWC 2014

Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain.

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As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet  conference venues, Cisco had a number of exciting demos within the booth area in Hall 3.

Cisco’s theme is around utilizing your network infrastructure for business outcomes, being more intelligent, utilizing analytics and delivering capabilities and monetization opportunities.

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Utilizing location based information along with various other network related information interesting dashboards and views of the event are possible. These screens show how using the Cisco open infrastructure various sources of data are combined in to a graphical view of the Fira conference venue during day 1 of MWC 2014. Read More »

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CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR

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Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.

As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.

For this I will just focus on the World of Solutions Show floor -- approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.

  1. How many people actually visited the world of solutions?
  2. How many people did  the different Cisco Booths attract?
  3. Where was the busiest part of the show floor?

These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »

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Cisco Live Milan 2014 & CMX

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Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s  vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’s CMX solutions and our growing ecosystem of partners.

To illustrate how this vision is becoming a reality, a CMX demo was shown on stage. The demo related to a wine producer ( we are in Italy by the way..) who was able to engage with their customers via their mobile app. Enabling the customer find the particular wines they are interested in, interact with the wine maker, get location specific promotions and really deliver a highly personalized and location specific service.

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CMX at Cisco Live Day 1:

The whole venue has been designed and setup for WiFi location based services and CMX is running across the complete conference. Read More »

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Cisco CMX @ NRF 2014

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NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.

2014 and beyond:

It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:

“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”

We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail -- it is now the KEY thing companies MUST do.

And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »

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