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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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Cisco Mobility Services Engine with Enhanced Wi-Fi Location Accuracy and Analytics: Best of Interop 2014 Finalist

Cisco has been placing a lot of emphasis on delivering solutions that provide insights and understanding on how customers, patients, visitors and communities interact with their physical environments. Mobility and leveraging mobile devices in the environment has revealed itself as a very powerful way to gather critical business intelligence. This business intelligence is highly impacted by the resolution of the location-data and the demand to improve resolution and accuracy is increasing quickly.  Apparently, this has not been missed by UBM. This year Cisco is honored to be selected as a Best of Interop Finalist for the Wireless award category for our innovations in improving location data resolution calculations.

best of interop 2014

It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.

What are Location Data Resolution Calculations?

Many systems acquire location analytics by relying solely on the probing that occurs from a mobile device to an access point. Unfortunately, this approach is delivering diminishing returns. It puts location analytics at the mercy of the mobile device vendors. What I mean by this is that as mobile device manufacturers look to improve mobile devices in regards to OS, drivers and battery life they are reducing the frequency of the probing from the mobile device. In addition, different mobile device manufacturer use different probing intervals. The need to do this makes sense from the mobile device manufacturer perspective, but it has an impact on the accuracy of the data acquired when representing movement of end users in the physical environment. If a user is recognized when they walk in the environment and then is identified a minute later, there is a lot of movement that can occur in that time.  But the analytics only sees two data points and draws a straight line. Not a very accurate representation.

Cisco is leveraging what we know best, the network, to supplement the device probing. Bringing in network data allows us to gather higher data resolution regarding mobile device movement, equating to a more accurate representations of end user movement in the environment.

Why is This Important? Read More »

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Cisco Bonjour helps make beautiful music at University of Nevada, Las Vegas

February 28, 2014 at 4:36 pm PST

The University of Nevada, Las Vegas (UNLV), founded in 1957, is located in the heart of showbiz industry in Las Vegas. The school offers higher education programs ranging from business, engineering, fine arts and music, and science, and professional schools such as dental medicine and law.

The school’s mascot, Hey Reb, was recently featured on Hulu’s “Behind the Mask,” and you may recognize the Southern Gym during the dance scene between Elvis Presley and Ann-Margret Olsson in the movie Viva Las Vegas.

With over 24,000 unique WLAN users per day, 1.1 gigabytes of throughput per second, and more than 50 wireless access locations across campus providing WLAN coverage, this educational institute demands a massive Wi-Fi network.

In the previous blog, we highlighted some of the Bonjour enhancements of the 7.5 software release and the deployment of Bonjour at St. Margaret’s Episcopal School, a K-12 school. In this blog, we will describe details about UNLVs WLAN deployment, how they use Bonjour services, and give you an insight into rapid pace of innovation necessary to support this technology in the education arena. Read More »

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Cisco CMX Analytics & Insights @ #MWC14

mwc3_1Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event.

Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution.

During the week I had many conversations with SP’s from across the world while very different geographies and facing different challenges, a common theme among the meetings was how can Cisco help us find ways to generate new revenue streams and new monetization models.

At MWC we showed various demos that show how this can be achieved and provide many interesting ideas to the customers to help them think about their own businesses and how they may be successfully applied.

One demo was how various components of Cisco’s SP Architecture can improve services and provide montitization opportunities to a fictitious hotel resort chain with wired and wireless small cells, SON &  Analytics all working together. Read More »

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Cisco CMX & Monetization @ MWC 2014

mwc1_1Mobile World Congress 2014 continues this week in Barcelona with record attendances.

Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service Providers actively discussing and exploring how to take the first steps to exploit this.

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Hall 3 @ MWC Analytics:

The volume of traffic at the event was very large and as we can see in Hall 3 below, where Cisco along with a number of large companies are located, was very busy this morning.  Read More »

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