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In Case of Emergency, Location Accuracy Matters

emergencyGoing to NENA next week? Join us in Booth 515.

The ability to summon emergency assistance by using a phone to call 9-1-1 has been ingrained in our society for more than 40 years.  For a successful emergency response, it is critical that the responders receive accurate location information.  Traditional wired-line telephony is able to use the location of the physical wires as a source of information for caller location, whereas wireless technologies require more exotic mechanisms to locate a 9-1-1 caller.

Current trends expose risks in the emergency response system as we know it:

  • More and more 9-1-1 calls being made with mobile devices that are not mapped to a physical phone tied to a physical location in a venue.
  • Limited GPS location capability indoors can make it difficult to pinpoint the exact location of a 9-1-1 caller in a multistory building.

Accurate caller location within a building is vital for a timely response to an emergency. With more people using cell phones while indoors, the delays that can occur when emergency responders must rely on outdoor location technologies used inside a building are becoming all too common.  This challenge can be compounded in large buildings with many floors and many rooms on each floor.

TCS and Cisco meet this challenge by using the Wi-Fi network to make emergency response faster and more efficient with:

  • Seamlessly connection of the cellular and Wi-Fi location control planes, providing results within a few meters of accuracy
  • Visibility for accurate mobile 9-1-1 caller location with wireless location mapping specific to the venue

Next week, TCS and Cisco will be presenting this innovation solution at the National Emergency Number Association conference in Nashville, Tennessee.

Come see how we’re disrupting the emergency response space at booth 515. Join us for one of our Buzz Sessions in the NENA Exhibit Hall:

  • Monday, 11:45 a.m. – 12:15 p.m.
  • Tuesday, 12:00 p.m. – 12:30 p.m.
  • Tuesday, 2:45 p.m. – 3:15 p.m.

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

Mobility trend in Hospitality

A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.

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No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »

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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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