As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
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In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.
CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.
Cisco CMX @ HITEC
Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.
The following screen shots show some examples of the analytics in action at the show.
This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.
Read More »
Tags: #HITEC2014, analytics, Cisco, client, cmx, convention, count, customer, data, density, device, event, exhibition, FLOW, Guest, heat map, heatmap, hitec, hospitality, hotel, hyatt, Industry, location, location-based, loyalty, mse, solution, technology, travel, wi-fi, wireless
Cisco CMX Mobility Developer Challenge is under way at topcoder. CMX Mobile Application SDK can be leveraged in a mobile application to provide indoor location and navigation for users. The SDK will connect with the CMX Mobile App Server to determine a user’s location, downloading maps, venues, point of interests, and determine routes for a selected point of interest. The CMX Mobile Application SDK can also receive a mobile push notification when application is not running. When notified, the application can be launched and include message how to join the customer network when first initiated. The core feature is the indoor location which displays current location of device on the map. The location updated as a user moves through a venue and can help navigate the user to some defined location.
The topcoder challenge is to use the CMX Mobile Server SDK to create a new app using a simulated environment for a meeting host to automatically launch a WebEx conference, based on the location of the conference room where the meeting is scheduled.
The SDK is composed of several modules to allow for varying types of application integration. The CMXClient is the core module for getting client and venue information. Read More »
Tags: API, App, Cisco, client, cmx, coder, Conference, core module, develop, developer, device, location, map, mobile, notification, program, programmer, sdk, server, simulator, software, technology, topcoder, venue
Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!
Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:
1. Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.
Hourly Visitors for South Halls on Tuesday May 20
Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.
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Tags: #CLUS, analytics, App, application, Cisco, cisco live, client, cmx, dashboard, device, dwell time, experience, generate, heat map, heatmap, location, location-based, mobile, mobility, moscone, network, report, wi-fi, widget, wifi, wireless, wlan