Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding. Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?
At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.
Wouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base? Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?
Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information. In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data. Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in. These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »
Tags: analytics, Big Data, data, enterprise mobility, healthcare, Industry, line-of-business, location, location-based, marketing, network, on-premise, on-site, online, onsite, retail, sales, social, vertical, wi-fi, wifi, wireless
On October 29-31, 2013 in Barcelona, Spain, Cisco will host customers, partners, influencers and policy-makers at the inaugural Internet of Things World Forum.
This October, Barcelona will begin the journey towards joining the ranks of Nice as a connected city, making it the perfect hotbed for displaying the Connected Mobile Experiences (CMX) solution in action. During the IoT World Forum, Cisco will showcase the CMX solution in a number of venues, both indoors and out.
CMX Analytics will be displayed on a large screen in the lobby of the iconic Hotel Arts on Barcelona’s waterfront, where the conference is being held. We will display dwell time, patterns of movement, crowding, etc. each day for the conference itself, showing real insights on the venue and attendees. Read More »
Tags: barcelona, Cisco, cmx, connected mobile experiences, internet of things, IoT, location, location based services, location services, location-based, network, services, wi-fi, wifi, wireless, World Forum
Since launching Connected Mobile Experiences (CMX) – Cisco’s innovative solution that turns the network into a platform for delivering location-aware, in-venue services – customers have been intrigued. However, CMX could not exist without the Cisco Mobility Services Engine (MSE), a location-aware network appliance to provide location-aware capabilities as well as deep wireless security.
Before I get into the new pricing details, here’s a quick recap of what the MSE can do:
The MSE is a network appliance that takes your wireless network and turns into a platform for delivering cool and innovative location-based services that provide unique business value through online, onsite and social analytics. For example, you can now leverage your wireless network to see how many customers are visiting your store? Are they new or repeat customers? Are long wait times at checkout hurting my business? With the MSE, organizations can even communicate directly with visitors in their venue through their mobile devices. You can now provide wayfinding (indoor GPS) and push relevant content such as offers or coupons directly to your visitors, which in turn can drive revenue gains for the venue.
The MSE does more than location based services – it also has a rich set of network security tools (known collectively as wIPS – wireless intrusion prevention system) that help protect the network from all kinds of attacks. The MSE can not only tell you that there is an attack taking place, but it will tell you which type of attack (“honeypot”), where the attack is coming from, and will also enable the network fight back against the attack (“flood the attacking device with traffic making it impossible for him to do anything”).
We wanted to make this great functionality more accessible and affordable for our customers, so I am happy to announce that we are offering a new pricing promotion for MSE licenses starting now until April 2014.
Here are the basics of the promotion: Read More »
Tags: analytics, base, base location, cmx, connected mobile experiences, Enterprise, enterprise mobility, license, location, location based services, location-aware, mobility, mobility services engine, mse, price promotion, wireless
Since the launch of Connected Mobile Experiences (CMX), we have seen tremendous interest from our customers to monetize their investment in Wi-Fi Solutions and enable new line-of-business applications to gain insights, deliver efficiencies and engage end-users. This week Cisco is announcing a collection of technology developer partnerships, as managed through the Cisco Developer Network (CDN), that help us bring a “whole offering” to our Customers with the addition of domain expertise, geographical focus and technology feature infusion that gives our Customers confidence, security and operational excellence to move forward in this nascent market.
The foundation of this technical integration begins with the connection to the Cisco WLAN & Unified Access Architecture through the Mobility Services API, which exposes context-aware information gathered by the Cisco Mobility Services Engine (MSE) for the integration with following disciplines: Read More »
Tags: analytics, API, App, application, cmx, device, location, location based services, mobility, network, partner, wi-fi, wifi, wireless
Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.
Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:
CMX for Facebook Wi-Fi
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. Read More »
Tags: analytics, Cisco, facebook, interop, location, location based services, network, networking, technology, unified access, wi-fi, wifi, wireless