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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

Mobility trend in Hospitality

A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.

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No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »

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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR

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Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.

As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.

For this I will just focus on the World of Solutions Show floor -- approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.

  1. How many people actually visited the world of solutions?
  2. How many people did  the different Cisco Booths attract?
  3. Where was the busiest part of the show floor?

These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »

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Looking for Santa? Use Cisco Location-Based Wi-Fi!

As children all around the world are eagerly anticipating Santa’s arrival on Christmas Eve, children in hospitals around the Americas were able to get their wish list in before the big day. This month, Cisco teamed up with several children’s hospitals with a Santa Connection project, which allowed children not well enough to visit Santa onsite to still communicate their wishes to him from their bedside using Cisco video.

I was able to work with one of these hospitals, Johns Hopkins Children’s Center in Baltimore, to augment the Santa Connection experience with a ‘Santa tracking’ app, which allowed children to know how close Santa was to making his virtual appearance to individual rooms in the hospital. An elf traveling ahead of the Santa Video team carried an iPad displaying a live webpage showing the location of the much-anticipated video visit. Here is a screenshot of the app experience:

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Utilizing the Connected Mobile Experiences solution, which includes the REST APIs provided by the Mobility Services Engine (MSE), we were able to show the children where the Santa team was in relation to them -- with a Santa icon where Santa’s video crew was and a smiley face showing the child’s current location. Read More »

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Deep-Dive Techwise Technical Workshop: Cisco Connected Mobile Experiences

Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.

You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:

  • Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
  • Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
  • APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
  • Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go

This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!

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