Location, location, location. We so often hear the axiom that location is what drives the value of real estate. But location is also key to extracting context from on-site data for analytics and business outcomes. And, the value generated is directly related to the quality of the underlying location data.
So how can you get the best indoor location accuracy? You’re invited to find out. At 10:00 am PST on April 2, 2015, Cisco will host a webinar showcasing our new Hyperlocation Solution. This solution combines an access point module, an antenna, and four Cisco technologies to deliver indoor location accuracy to as close as one meter. Read More »
Tags: Cisco Mobility, FastLocate Technology, Hyperlocation, Hyperlocation Solution, location services, Received Signal Strength Indicator, rssi, wi-fi
Fighting “Friction” in the Check-Out Line and Beyond
You pull up to the gas pump, wait in a long line, and then fumble with your debit card and the touchscreen. Once at your hotel, you search mightily to find a parking spot before struggling with the ticket payment system. And then comes check-in, which entails more waiting in line at the front desk to get the key, before discovering that the key doesn’t work. When you finally get in the room, it’s set way hotter than your preference.
OK, none of these experiences are major hardships, let alone life threatening. But taken together, along with so many other time-wasting aggravations — or business friction — they do take a toll: on energy bills, productivity, and nervous systems!
Read More »
Tags: #IoE, Business Automation, confident identity, connectivity, frictionless, hospitality, InternetofEverything, location services, Manufacturing, mobility, precision location, predictive analytics, retail, sensors, Smart Devices
Mobility trend in Hospitality
A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.
No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, hospitality, hotel, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, travel, venue, wayfind, wi-fi, wifi
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless
Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.
As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.
For this I will just focus on the World of Solutions Show floor – approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.
- How many people actually visited the world of solutions?
- How many people did the different Cisco Booths attract?
- Where was the busiest part of the show floor?
These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »
Tags: #CLEUR, analytics, business intelligence, ciscolive, cmx, controller, crowding, customer, data, deployment, device, dwell time, early adopter, event, heat map, insight, lbs, location, location based services, location services, location-based, mobile, mobility, mse, network, operation, services, solution, technology, visitor, wi-fi, wi-fi location, wifi, wifi location, wireless, world of solutions, wos