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MazeMap and Cisco Lead the Way

A CMX Partner Ecosystem Blog

Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business outcomes. This blog is one in a series that will highlight several of our CMX Ecosystem Partners. Today—MazeMap.

MazeMap is a provider of indoor maps and navigation services. With MazeMap Indoor Maps, end users have interactive, searchable and linkable indoor maps available on all their devices. To ensure their indoor maps deliver richer, more informative experiences, MazeMap offers several capabilities.

  • Interactive Maps—MazeMap can build indoor maps from DWG/DXF files (CAD-format) and extract information to make the maps searchable and linkable. (See This process is nearly fully automated making it easy to update maps whenever there are changes to the building structure.
  • Map Editor—MazeMap provides a map editor for customers to control how their campus should appear, what should be searchable and what should be visible in the maps. Here customers can add points of interest making sure the maps are always relevant for the end users.
  • Indoor Positioning—MazeMap uses Cisco Connected Mobile Experiences to deliver “blue dot” location on the digitized map.
  • Indoor Paths—MazeMap can provide wayfinding information to help users navigate from their current location to their desired end point. With the map editor customers can edit the paths making sure that users are routed through the desired route, not necessary the shortest one. Customers can even see which routes are available for the mobility challenged to ensure everyone can navigate on their own.
  • Integration API—MazeMap can be easily integrated into existing applications such as loyalty apps or can integrate other data sources into the MazeMap navigation application.

In Step
Cisco and MazeMap have Read More »

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The Value of Location

330 imageLocation, location, location. We so often hear the axiom that location is what drives the value of real estate. But location is also key to extracting context from on-site data for analytics and business outcomes. And, the value generated is directly related to the quality of the underlying location data.

So how can you get the best indoor location accuracy? You’re invited to find out. At 10:00 am PST on April 2, 2015, Cisco will host a webinar showcasing our new Hyperlocation Solution. This solution combines an access point module, an antenna, and four Cisco technologies to deliver indoor location accuracy to as close as one meter. Read More »

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Internet of Everything (IoE) – The Key to the Next Leap Toward Frictionless Business

Fighting “Friction” in the Check-Out Line and Beyond

You pull up to the gas pump, wait in a long line, and then fumble with your debit card and the touchscreen. Once at your hotel, you search mightily to find a parking spot before struggling with the ticket payment system. And then comes check-in, which entails more waiting in line at the front desk to get the key, before discovering that the key doesn’t work.  When you finally get in the room, it’s set way hotter than your preference.

OK, none of these experiences are major hardships, let alone life threatening. But taken together, along with so many other time-wasting aggravations — or business friction — they do take a toll: on energy bills, productivity, and nervous systems!

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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

Mobility trend in Hospitality

A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.


No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »

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Mobile Retail Evolution and Location Based Services


This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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