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Location-Based Services & Monetization for Service Providers

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers 

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More on Cisco’s Connected Mobile Experiences in Nice, France

Last month I wrote about the Connected Mobile Experiences deployment in Nice. One of the most interesting things I saw at the iCity launch in Nice was a real cool application that can leverage the power of Cisco’s Connected Mobile Experiences (CMX) solution to deliver very unique and exciting capabilities.

Imagine visiting a city and being able to leave your friends digital messages that only they can read when they get to a specific location. Or walking into a new area and getting localized information right then about a specific event. Or customizing signage in whatever language in native to the visitor. Imagine being able to create your own sticky note and making it public or private anytime anyplace electronically.

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All of these things are just some of the possibilities that are now made available using ‘digital graffiti’ from a small startup in the South of France called Geekgaps.

Read More »

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The Next Big Innovation Cycle for Hoteliers

Remember the time when we were trying to figure out exactly what the Internet was? Web pages and dot coms didn’t make complete sense. Wow, how times have changed. Today, our world revolves around the Internet. Most of us connect every day. And now, we are doing more than just connecting.

Our team recently joined other industry experts at HITEC 2013, the world’s largest hospitality technology show. Hot topics discussed at the show included the next generation guest, including BYOC (bring your own content), social media, Wi-Fi services, data security, mobility and more. But one topic stood out among the others – the next big innovation cycle for hoteliers.

So what is the next big innovation cycle for hoteliers?

The one thing about innovation in hotels that stands out to me right now is that it’s almost a constant two-way dialogue between the hotel and guest. When we leverage the network beyond just connecting to the Internet, the possibilities are nearly endless.  This two-way dialogue creates an opportunity to better serve customer needs. And if we pay attention to guests’ dialogue and understand their daily physical and digital habits and desires, there is no more assuming what those needs are. By constantly gathering data to determine future needs, we can create a system that not only is a solution, but can help determine solutions for the future. Read More »

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Have You Registered for K-12 & Public Safety May 22nd?

Improving School Safety with Your WLAN

See how your campus Wi-Fi can improve emergency response

Register Now    |        May 22, 2013    10AM-11AM PDT

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Tony De La Rosa shared with us a teaser last week about the riveting webinar we have coming up this week on how Wi-Fi technology can be used in K-12 schools. If you missed it, here’s the original blog--it’s not too late to register for the webinar!

Join us on this Wednesday, May 22 at 10 a.m. Pacific Time/1 p.m. Eastern Time as our experts walk through several real-world scenarios of how Wi-Fi can be used in campus emergencies. They’ll also discuss the latest Cisco solutions and take your questions in a live Q&A. Read More »

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Keeping the Momentum with Business-Relevant Wi-Fi Solutions

Can you remember life without Wi-Fi? Mobility is an integrated part of our daily lives – from how we operate as a mobile user or consumer to how we conduct business. And as Cisco continues to focus on architectures and solutions that transform our customers’ businesses, our Wi-Fi business soars: in last week’s Q3 earnings, we reported a 27 percent increase in year-over-year revenue and a 200% increase in sales of Service Provider Wi-Fi. We’ve now seen 6 out of 7 quarters of Wi-Fi growth, and we continue to be the clear industry leader.

We’ve made exciting new announcements in wireless – the industry’s first edition of the 802.11ac module; extending our portfolio for a cloud-managed offering with the acquisition of Meraki; and unveiling several marquees customer deployments.

One of the truly differentiated ways Cisco is delivering business-relevant solutions is extending the Unified Access architecture through the Connected Mobile Experiences solution. This solution embodies Cisco’s commitment to deliver relevance to line of businesses by shifting the network to a revenue enabler that creates meaningful Wi-Fi user experiences and increases business efficiency.

The Connected Mobile Experiences solution uses Cisco Wi-Fi infrastructure– access points, controllers, Mobility Services Engine (MSE), and management – to detect, connect, and engage end users and to provide unique insight to venue owners through location analytics.

cmx1 Read More »

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