Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding. Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?
At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.
Wouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base? Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?
Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information. In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data. Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in. These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »
Tags: analytics, Big Data, data, enterprise mobility, healthcare, Industry, line-of-business, location, location-based, marketing, network, on-premise, on-site, online, onsite, retail, sales, social, vertical, wi-fi, wifi, wireless
On October 29-31, 2013 in Barcelona, Spain, Cisco will host customers, partners, influencers and policy-makers at the inaugural Internet of Things World Forum.
This October, Barcelona will begin the journey towards joining the ranks of Nice as a connected city, making it the perfect hotbed for displaying the Connected Mobile Experiences (CMX) solution in action. During the IoT World Forum, Cisco will showcase the CMX solution in a number of venues, both indoors and out.
CMX Analytics will be displayed on a large screen in the lobby of the iconic Hotel Arts on Barcelona’s waterfront, where the conference is being held. We will display dwell time, patterns of movement, crowding, etc. each day for the conference itself, showing real insights on the venue and attendees. Read More »
Tags: barcelona, Cisco, cmx, connected mobile experiences, internet of things, IoT, location, location based services, location services, location-based, network, services, wi-fi, wifi, wireless, World Forum
The previous blog on CleanAir went in depth on how MSE uses CleanAir information to locate interferers and the impact zone for each interferer. This blog takes a step back and gives an overview of the CleanAir technology.
How Interference Affects Your WiFi
802.11 devices operate in the 2.4GHz and 5GHz unlicensed bands. These are unregulated and experimental bands. As such, there are way more non-802.11 devices, including but not limited to cordless phones, video cameras, microwave ovens, Bluetooth headsets, DECT phones and even X-Boxes. Now even more devices are coming out that emit in these bands. These devices interfere with your WiFi network since they don’t work cooperatively with 802.11 devices, causing reduced network capacity and coverage, poor quality of voice and video, and link failures.
When an 802.11 device is ready to transmit and it senses interference, it will hold off transmission until it is finished. If it is in the middle of a transmission where it has sent a packet and never receives an acknowledgement, then it will try to send the packet again. Issues like these impact the throughput and capacity of your Wireless Network. An interferer like a microwave oven, which emits interference on a 50% Duty Cycle, will reduce the throughput by 50 percent. In the case of an interferer like a video camera, which emits interference at 100% Duty Cycle, when seen at Access Point above CCA threshold will stop the Access Point from beaconing. Due to this clients will not attempt to associate. Read More »
Tags: cleanair, detection, interference, location, location analytics, location based services, location services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless
At the CableLabs Summer Conference last week in the Keystone Conference Center outside of Denver, Colorado, Cisco CMX was demonstrated live on stage showing up to the moment information on the venue and the attendees.
The audience consisted of approximately 400 attendees, with the room at full capacity, mostly business leaders from CableLabs member organizations including all the top tier operators. Read More »
Tags: location, location analytics, location based services, location services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless
Released along with the Wireless Release 7.5 earlier this month was the latest version of Connected Mobile Experiences (CMX), continuing Cisco’s leadership in the emerging field of WiFi location based services and analytics. Release 7.5 delivers a rich set of innovations to enhance the existing Connected Mobile Experiences (CMX) solution.
This is a very exciting new release delivering many new features and functionality to the solution. Here is a brief summary of the highlights from the release:
Version 7.5 continues ongoing improvements to the existing analytics capabilities such as improved usability, enahnced ‘look and feel’, as well as easier to generate analytics results and increased support for complex building layouts. In addition, the user interface and the appearance of the 3D interface has improved to display clearer information enabling a better understanding of the visitors to the venue.
Read More »
Tags: location, location analytics, location based services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless