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Public Safety in K-12 and the Wi-Fi Network

It’s no surprise that student safety is the upmost priority to educators, administration, and parents. I would know because I have two daughters in K-12. The topic of safety in K-12 schools strikes particularly close to home since one of my daughters has already been in a lockdown due to police activity in the area.   A lockdown is where children are placed in the corners of the classrooms, away from windows and clear from the classroom door windows: lights off, doors locked, and no chatter.  My daughter took it in stride since she thought it was a game. I, on the other hand, was extremely uneasy when I received the email bearing the news and was not relieved until I received the “clear” email notification.

Given some of the latest developments that Cisco has been working on with location-based analytics using wireless technologies, it didn’t take long for us to start talking about how Wi-Fi could be used to help in the case of public safety in K-12 schools.  The intersection of K-12 public safety and Wi-Fi technologies stirred up such a discussion amongst ourselves that we wanted to open up the discussion with an external webinar. I hope you can join me for the discussion on May 22nd (Click to register), but just in case you need some convincing, here’s a teaser.  Read More »

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Build Customer Loyalty, Boost Store Revenue

Do you want to increase sales by providing shoppers with the information they need when and where they need it – in your store?

Cisco Connected Mobile Experiences solution can help you do just that. Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights.

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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MSE Blog Series Part 3: Monetize Your WLAN using Cisco Location Analytics

March 6, 2013 at 9:56 am PST

In light of the recent announcement of MSE Release 7.4 and Advanced Location Analytics Availability, we thought it would be timely to pick up where we left off on our MSE blogs series. In the first two, my colleague Anshul Tyagi covered how the MSE optimizes the CleanAir experience and discussed other MSE enhancements. Now that we have expanded the MSE to cover advanced location analytics, let’s use this blog to dive deeper into how to monetize your Wi-Fi infrastructure using our new functionality.

So you have a Cisco Wi-Fi network: what can you do to get more insight into the people using it? Do you know which part of your venue is more crowded? Ever wondered where people spend the most of the time in your venue? Where have people been before they arrived at your venue?

Whether it is in retail, leisure, travel or manufacturing, anytime there are people interacting with a Wi-Fi environment, there is also potential to improve the user experience--that is, if you can first visualize that interaction.

With the acquisition of ThinkSmart technologies, a leading data analytics company proficient in location data mining, Cisco opens up a new customer base – that of customer oriented marketing. Cisco ThinkSmart Location Analytics solution leverages your existing WLAN infrastructure and  can help you gain insight on customer behavior, giving you an opportunity for better sales and operations.

How does the Cisco+ThinkSmart Analytics work?

Read More »

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Location-Based Services That Work for Everyone

Some exciting things are beginning to transpire in today’s hotel industry. As technology finds its way into nearly every aspect of our lives, it’s important to take a look at the impact mobile device usage has had and continues to have on hoteliers and guests alike. Guests today are more technologically in-tune than ever before, often traveling with multiple devices that they plan to use leisurely, for business or both.  These devices are also increasingly moving more data as their radios become more sophisticated, and they have increased battery life and are connecting to even more cloud services.  Guests also have increasing expectations that they will always be connected wherever they are.

More smart devices translate to more data crossing the network, and this mass amount of data can be used to gather invaluable guest information for hoteliers, including behavioral insights and on-site property analytics. When collected, measured and used correctly, this data can create a unique and personalized mobile experience for the guest while also creating revenue-growth opportunities for hoteliers.

Read More »

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You Can’t Wait for Connected Mobile Experiences

Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?

Mobility doesn’t just take the office beyond our cubicles—it weaves itself into our everyday lives—mobility keeps us connected. Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver Connected Mobile Experiences to end-users. Sujai Hajela discusses the concept of The Connected Mobile Experience and our partnerships on The Platform.

What’s in it for the enterprise?

As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.

Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.

That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.

Sound too good to be true? It’s real.

Armed with Qualcomm for indoor-location capabilities, Meridian for mobile app technology, and  Cisco for context-aware location solution with real-time analytics, Cisco Connected Mobile Experiences gives indoor venues the means to target their consumers in real-time and helps businesses more effectively understand and reach their customers, provide the right content at the right time, and generate revenue.

Read more in Sujai’s blog post..

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