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#Ciscochat: CMX Analytics Creating Personalized Mobile Experiences


Connected Mobile Experiences (CMX) Analytics helps you create personalized mobile experiences for mobile end users and gain operational efficiency with location-based services. CMX Analytics lets you tap into the visitors connected lifestyle and provide relevant mobile content while gaining meaningful data.

Cisco CMX Analytics allows mobile customers to connect through your onsite Wi-Fi. It opens a direct channel of communication to let you better understand and deliver what your guests truly want. The ability to capture new customers and engage with existing ones by delivering more value is essential to continued growth in all industries.

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During our #CiscoChat on Tuesday, September 1 from 10-11 a.m. PST, @Cisco_Mobility will host the Twitter event and @Phunware will be asking questions and moderating the conversation. This will be an open discussion with the audience to ask questions, provide feedback and answer questions.

The Phunware CTO, Luan Dang and Cisco subject matter experts Darryl Sladden and Jagdish Girimaji will be discussing how CMX Analytics can tap into the lifestyle experiences in the retail, hospitality, transportation, healthcare, education, or government and visitors to your venue. Read More »

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Best of Interop Winner: What is the Hype About Hyperlocation?

Apparently a lot! And the Best of Interop Commitee this year in Las Vegas agree. Cisco is the proud recipient of the Best of Interop Award in 2015 for the Mobility/Wireless category.

best of interop winner

Understanding customer behavior is a key asset for any business. This is also true in the growing field of indoor location-based services such as those supported by Cisco Connected Mobile Experiences (CMX).  A more accurate solution can help a business with their pain points: gaining more accurate data analytics on customer behavior, better statistics for operational optimization, and even providing better customer-facing content. In today’s world, the greater the location accuracy, the greater the relevance of the content.

The Cisco’s Hyperlocation Module provides that accuracy. As one of today’s most advanced location solutions, Cisco Hyperlocation is precise in pinpointing beacons, inventory, and personal mobile devices. Other vendor solutions use multiple access points to triangulate location coordinates within 5 to 7 meters of accuracy, but Hyperlocation, in conjunction with BLE beacons, can pinpoint locations to within a single meter.

It is this advancement in location-based data acquisition and analysis that brought Cisco to the forefront of the Mobility/Wireless category at Interop and sequentially allowed us to win the category.

Cisco Accepts the Best of Interop Award at Interop Las Vegas 2015 best of interop photo group

From Left to Right with two representatives from UBM, from Cisco; Bill Rubino, Yasser Hannush, Brian Robertson and Gagan Arora Read More »

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Indoor GPS: How We’re Personalizing the Mobile App Experience

Kenny Chen

We’re always looking for ways to improve the experience at Cisco tradeshows and other events. There’s free Wi-Fi. And attendees can download the Cisco Events app (powered by GenieConnect by Lanyon) for information about all global events. This includes conference agendas, surveys, interactive maps, a network connection, speaker and exhibitor listings, and more.

We’ve just taken another big step, with indoor wayfinding. The debut was at a Cisco sales event in London, held November 12-14, 2014. Attendees could see their current location on the app’s interactive event map, making it easier to find their way around. They also learned about upcoming sessions, games, and other news from banner ads that the events team swapped out throughout the day, without any involvement from the IT team. Read More »

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Improved Location Accuracy for an Improved CMX Experience

As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.

This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.

Understanding the importance of location accuracy, Read More »

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Location Based Services Enabling Smart Connected Cities

Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been widely predicted to exceed $14 Trillion[1] and within this just the Smart Cities component has been estimated to be worth $1,266 Billion[2] by 2019.  With this scale it is little wonder that it attracts a lot of interest and therefore a lot of very interesting innovation.

lbs1.1The Internet of Everything (IoE)  brings together people, process, data and things to make networked connections more relevant and valuable than ever before.  Smart and Connected Cities takes this and applies it in an urban environment to create new capabilities , richer experiences and unprecedented economic opportunity for businesses, individuals and countries.

While the Internet of Everything is about a connected grid of people, processes, data and things, what touches most of us is the ‘connecting people’ part of this equation.Within the greater IoE world, the Foundation for Delivering Next-Generation Citizen Services is how organizations and municipalities find innovative mechanisms to engage with us all. Read More »

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