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Personalizing Consumer Engagements with Location Data and Analytics – Find Out How at Location & Context World

Location, Location, Location. While location is always important in real estate (never more of an understatement than here in the San Francisco Bay Area), it’s becoming crucial in, well, LIFE itself.

Don't Get Spooked by Location Services_ Image 1_28OCT2015

November 3-4 | Palo Alto, CA

Let me explain the slightly dramatic statement. Read More »

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Don’t Get Spooked by Location Services – There Are More Treats than Tricks

Don't Get Spooked by Location Services_ Image 1_28OCT2015

November 3 – 4th, 2015 | Crowne Plaza, Palo Alto




The explosive growth in mobility, reaching over 11.5 billion devices and connections by 2019, is spawning unprecedented opportunities for businesses. With 74% of US smartphone owners now using location services – which are simply mobile technologies that identify location of people or things to capture analytics or engage customers – IT more business-relevant than ever. However location technologies are uncharted territory for most, and embarking on it can be somewhat daunting, and perhaps even a little scary.

So, in the ‘spirit’ of the approaching American holiday, Halloween, let’s shed some light on what location services really are, and what you can do with them – and perhaps discover that there’s nothing to be scared of.

Let’s start with the basics: Location-based services are one way many businesses are beginning to use mobile (and eventually ‘Internet of Things’) technologies to capture historical and real-time location information about user behavioral patterns. This is done by detecting smart phones and tablets, and using the data analytics to drive better business decisions. By knowing where users are and where they’ve been, companies can optimize the onsite experience and elevate engagement through time-relevant, personalized mobile experiences.

Let me give you some examples to make it real. Location data through mobile devices can answer a variety of important questions:

  • For business-to-consumer companies, you can learn: How many people come by my store or my department or my display? And of those people, how many actually stay? More importantly, how long? This helps you answer questions like, when should I schedule more salespeople or which promotions are grabbing people’s attention? And while this example is for retail, it’s just as relevant for hotels, theme parks, airports, stadiums, hospitals, and museums.
  • For business-to-business companies, location services can tell business leaders how employees are using the workspace – where do they congregate? Which spaces are well-used, and which ones aren’t? That data can help determine how to better utilize precious (and expensive) office space and resources.
  • For companies with expensive assets to manage, such as medical devices or manufacturing equipment, location services can help employees find any misplaced resources faster and reduce inventory replenishment when they think they’ve lost equipment.

Of course, while this sounds great in concept, location technologies cover a broad spectrum of applications, and it is difficult to know what is right for your organization. In designing Cisco Connected Mobile Experiences (CMX), we wanted to eliminate the all-too-frequently asked questions: Where do I get started? And how much do I have to invest to get results?

We understand that business leaders are under pressure to show near-immediate results from their IT investments. With our recent CMX 10.2 release, we enable customers to get up and running in less than 20 minutes using their existing current Cisco WiFi infrastructure. All you need to do is download a trial of CMX software, and define the zones of your Cisco Aironet access points to start detecting users and collecting analytics. From there, CMX begins capturing rich insights that quickly reveal valuable data – visitors, dwell time, peak hours, path correlation, and social analytics – insights that business leaders will immediately recognize as valuable. You can also quickly set up customized captive portals for guest WiFi, and deliver time relevant offers, all of which can be updated anytime.

Now, I’m sure that some readers might think: ‘its easy to procure a new system, but it can be a nightmare for IT to manage’. The good news is that Cisco CMX also addresses the complexity of managing multiple hardware solutions that can require multiple tools or platforms. CMX not only gathers data from both Wi-Fi access points and Bluetooth low energy (BLE) aware technology, but it can also serve as a gateway to monitor and eventually manage your beacons as well.

Another concern we hear about is integration. Most customers are looking to deploy mobile applications, but are faced with budget and compatibility issues that appear to stand in their way. To minimize those fears, Cisco works with leading companies across different industries to validate and test location solutions, so customers can be up and running faster with lower costs and fewer bumps for IT. Some examples include:
MazeMap supporting indoor navigation apps
Phunware providing monetized services across industries
Nevotek delivering apps for hotels to connect their guests
Intelligent InSites enabling solutions that interconnect hospital IT systems

Location services may look scary to some, but the reality is that location can be a major treat for your organization if you know what to look for. I invite you to join me next week at Location & Context World, where I’ll be discussing the opportunities and challenges for location-based services. Hope to see you there!

Location & Context World

  • Session: Location Insights & Customer Engagement Through Wi-Fi and BLE
  • Date: Tuesday, November 3 at 9:20am
  • Location: Crowne Plaza Cabana Hotel, Palo Alto, CA

And if you cannot make it that day, you can master the mysterious world of location-based services any time at

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#Ciscochat: CMX Analytics Creating Personalized Mobile Experiences


Connected Mobile Experiences (CMX) Analytics helps you create personalized mobile experiences for mobile end users and gain operational efficiency with location-based services. CMX Analytics lets you tap into the visitors connected lifestyle and provide relevant mobile content while gaining meaningful data.

Cisco CMX Analytics allows mobile customers to connect through your onsite Wi-Fi. It opens a direct channel of communication to let you better understand and deliver what your guests truly want. The ability to capture new customers and engage with existing ones by delivering more value is essential to continued growth in all industries.

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During our #CiscoChat on Tuesday, September 1 from 10-11 a.m. PST, @Cisco_Mobility will host the Twitter event and @Phunware will be asking questions and moderating the conversation. This will be an open discussion with the audience to ask questions, provide feedback and answer questions.

The Phunware CTO, Luan Dang and Cisco subject matter experts Darryl Sladden and Jagdish Girimaji will be discussing how CMX Analytics can tap into the lifestyle experiences in the retail, hospitality, transportation, healthcare, education, or government and visitors to your venue. Read More »

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Best of Interop Winner: What is the Hype About Hyperlocation?

Apparently a lot! And the Best of Interop Commitee this year in Las Vegas agree. Cisco is the proud recipient of the Best of Interop Award in 2015 for the Mobility/Wireless category.

best of interop winner

Understanding customer behavior is a key asset for any business. This is also true in the growing field of indoor location-based services such as those supported by Cisco Connected Mobile Experiences (CMX).  A more accurate solution can help a business with their pain points: gaining more accurate data analytics on customer behavior, better statistics for operational optimization, and even providing better customer-facing content. In today’s world, the greater the location accuracy, the greater the relevance of the content.

The Cisco’s Hyperlocation Module provides that accuracy. As one of today’s most advanced location solutions, Cisco Hyperlocation is precise in pinpointing beacons, inventory, and personal mobile devices. Other vendor solutions use multiple access points to triangulate location coordinates within 5 to 7 meters of accuracy, but Hyperlocation, in conjunction with BLE beacons, can pinpoint locations to within a single meter.

It is this advancement in location-based data acquisition and analysis that brought Cisco to the forefront of the Mobility/Wireless category at Interop and sequentially allowed us to win the category.

Cisco Accepts the Best of Interop Award at Interop Las Vegas 2015 best of interop photo group

From Left to Right with two representatives from UBM, from Cisco; Bill Rubino, Yasser Hannush, Brian Robertson and Gagan Arora Read More »

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Indoor GPS: How We’re Personalizing the Mobile App Experience

Kenny Chen

We’re always looking for ways to improve the experience at Cisco tradeshows and other events. There’s free Wi-Fi. And attendees can download the Cisco Events app (powered by GenieConnect by Lanyon) for information about all global events. This includes conference agendas, surveys, interactive maps, a network connection, speaker and exhibitor listings, and more.

We’ve just taken another big step, with indoor wayfinding. The debut was at a Cisco sales event in London, held November 12-14, 2014. Attendees could see their current location on the app’s interactive event map, making it easier to find their way around. They also learned about upcoming sessions, games, and other news from banner ads that the events team swapped out throughout the day, without any involvement from the IT team. Read More »

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