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Enterprise Apps: The Next Wave in Mobile Transactions

Earlier this year, I was having a business dinner with an important client in London when I received an IM on my iPhone. The message was from a Cisco colleague, and it said, “I need you to approve a purchase order. Right now.”

So I stepped away from the table, launched an app on my iPhone, read the purchase order, and clicked “approve.” Then I returned to my seat and went back to our dinner without missing a beat. The whole process took maybe two minutes.

Just a few years ago, this transaction would have required a laptop tethered to the network in a hotel or office, and it would have completely disrupted the dinner.  This pace of change, leveraging mobility solutions, across IT is unprecedented.

Why are so many businesses turning to mobile enterprise apps? According to Gartner, more than 25 percent of enterprises will have an app store by 2017. Mobile apps are making the promise of BYOD a reality. People love their apps and the highly personalized experience they deliver. By bringing their own devices to work, people can enjoy their work more, use the devices they choose, and do their jobs better and faster—from anywhere. According to Cisco’s latest study, the Financial Impact of BYOD, they can also be more innovative and productive.  At Cisco we firmly believe that work is a thing you do, not a place you go.  Read More »

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Cisco’s Connected Mobile Experiences at Cisco Live Orlando 2013

Orlando 2013 being Cisco Live’s largest event yet with over 20000 delegates was where CMX was shown to be a very key part of Cisco’s strategic business solutions offering and was shown right throughout the show from Key note addresses to booth demos, to focussed presentations to whisper suites even to deep customer on to one discussions.

Cisco Chairman & CEO, John Chambers in his keynote address to all the assembled delegates both live and via video link, where he outlined the the vision for tomorrow  by exploring new opportunities and the amazing things that can happen when you connect the previously unconnected, demo’ed the key component that CMX plays in delivering enormous insights and business value to the retail industry.

keynote 1

Taking things a little deeper and more specific in the Hospitality Industry, SVP Enterprise Networking Group, Rob Soderbery in his Keynote, demonstrated a very compelling scenario using CMX to deliver incredible guest experience in a hotel. He showed how CMX can recognize the customer on arrival, wake up the hotel app, offer virtual concierge services, enable automatic checkin, navigation to the room, keyless entry and highly targeted offers. Read More »

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Location Based Analytics and Services – Retail – What are the practical uses?

Nobody can question that location-based services are hot these days--especially in the retail space.

Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one person outfits to global giants.

Physical retailers big and small are all facing the same phenomenon: smartphone users walking around their stores (inside and out). Google and Nielson recently reported that shopping queries are two times as likely to be in store. So people are actively on their smartphones in stores. The significance of this statistic to retail is that there is a huge opportunity here to optimize dollars, be it marketing funds or operational savings–all of which can be enabled by location-based services.

iStock retail

Cisco’s location based services using the Mobility Services Engine and the Connected Mobile Experiences solutions is market leading and generates a lot of interest among customers and I get the privilege of speaking with many retail business executives on a global basis.

In retail, the two big rocks are revenue and loyalty.  The Cisco Connected Mobile Experiences (CMX) solution helps line of business leaders reach those goals by aligning with the mobility trend. Armed with the location-based services of CMX, you can captivate your customers by creating personalized, context-based engagement to boost loyalty, while generating location analytics data on customer movement patterns and behavior for optimizing operational costs. Read More »

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Retail & Location Services – hype or happening – what is the value

Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive Officers in leading retailers especially those from a marketing or operations persecutive some interesting comments and trends are emerging.

 

Firstly about a year ago retailers were looking at LBS and saying we must have this, were unsure how to use it to effectively drive their business.

Today in April & May 2013 these executives are equally as excited about the possibilities location services brings to their business, however they are also putting an even greater focus on the ROI. When vying for capex resources a compelling business case is one that has a clear return on the investments needed. When considering a guest WiFi deployment and associated location based services the business cases emerging are varied especially  when speaking with some global retailers. Read More »

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Location Services & Air Travel

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize for planning layout, operations, and user-experience. One example could be using location analytics to differentiate the cost of advertising spaces in the terminal depending on how crowded a place is the billboard. And the shops and cafes are located in the terminal can not only track the number of visitors, but also to analyze the effectiveness of advertising. There are countless applications for the use of location analytics in the air travel industry, and Cisco along with our partner SITA are pioneering the way with Connected Mobile Experiences and Airport iFlow.

Having been at the Air Passenger Expo with SITA last week and following a series of customer discussions since then and in the weeks prior to the expo the awareness of location capabilities is ramping up very rapidly within the Airport/Airline industry.

  • Airports are looking to deliver value added services and customer experiences to their travelers, while getting enhanced insight and information that can deliver both operational and marketing benefits
  • Airlines are looking to also provide enhanced experiences to their passengers -- enabling ease of movement, navigation, notification and alerts for gate changes etc..

Connected Mobile Experiences Read More »

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