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Location Services & Air Travel

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize for planning layout, operations, and user-experience. One example could be using location analytics to differentiate the cost of advertising spaces in the terminal depending on how crowded a place is the billboard. And the shops and cafes are located in the terminal can not only track the number of visitors, but also to analyze the effectiveness of advertising. There are countless applications for the use of location analytics in the air travel industry, and Cisco along with our partner SITA are pioneering the way with Connected Mobile Experiences and Airport iFlow.

Having been at the Air Passenger Expo with SITA last week and following a series of customer discussions since then and in the weeks prior to the expo the awareness of location capabilities is ramping up very rapidly within the Airport/Airline industry.

  • Airports are looking to deliver value added services and customer experiences to their travelers, while getting enhanced insight and information that can deliver both operational and marketing benefits
  • Airlines are looking to also provide enhanced experiences to their passengers -- enabling ease of movement, navigation, notification and alerts for gate changes etc..

Connected Mobile Experiences Read More »

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Looking Beyond the Mobile Phone

Why the Network Will Drive the Next Wave of Mobility

Forty years ago, the first phone call was placed on a handheld mobile phone. The call was placed by Martin Cooper at Motorola’s Communications Systems Division, who phoned a competitor at Bell Labs—and launched a new era. The brick-like prototype he used weighed two pounds and cost nearly $4,000.

Reflecting on the first mobile phone call also gives us a great opportunity to think about where mobile communication will take us in the years to come. In a few short decades, cell phones have evolved from a clunky appliance used mainly by high-powered businesspeople, into a key part of everyday life. Read More »

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Indoor Location Services: New Data/New Opportunities

February 18, 2013 at 9:14 am PST

The great (relatively) untapped kingdom of ‘indoor wireless’ may be the next great frontier?

With expectations of WiFi connectivity for just about any business we visit these days, there is no reason this next step for making the physical world more accessible should not be adopted.  Indoor location services offer the chance for us to use our ever-present smart devices to navigate large facilities easier than ever before.  This also represents great opportunity for retail to touch (and measure) customers better than ever before as the struggle between bricks and mortar vs. online shopping continues.

MSE Super GuyFierce Broadband Wireless covered the recent Qualcomm and Cisco announcement around Hotspot 2.0 and Passpoint and you can see how this continues to heat up.  It is valuable for so many reasons.

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Mobilizing The Internet of Everything

We’ve been hearing a lot about the transition to the Internet of Everything, and the billions of new devices that will be coming online in the next few years. But the Internet of Everything is not only about connected things, it’s about the amazing things that will happen when you connect people, process, and data with those things. And in today’s fast-moving world, these new connections must be mobile, adapting to let you work or communicate the way you choose—anywhere, without compromise.

When you support mobility with an intelligent network, the result is much more than the sum of its parts. As people, processes, data and things all join together on the Internet, the intelligent network listens, learns, and can take action to make connections more relevant and valuable.

We’re witnessing an increasingly mobile Internet of Everything taking shape around us today. For example, the Palomar Health Medical Center in San Diego is connecting its healthcare environment over a wireless network to provide a better experience for patients. So doctors can securely pull up a patient’s health record on a smart phone or tablet anywhere at the medical center. Or receive a wireless alert the moment a lab test is ready. Next generation programs include mobile robots that let patients roam around the hospital and videoconference with families and caregivers.

The possibilities are endless. How could infinite connections and an intelligent, mobile network help you save your employees time? Make their jobs easier? Or improve the way your kids learn? Learn more at The Platform blog.

 

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Mobilizing The Internet of Everything: More Valuable, Meaningful Connections

We’ve been hearing a lot about the transition to the Internet of Everything, and the billions of new devices that will be coming online in the next few years. It’s clear that the network isn’t just for PCs, smartphones, and tablets anymore. We’re entering an age where home appliances, disposable consumer gadgets, and even buildings will be on the net and sharing information.

But the Internet of Everything is not only about connected things, it’s about the amazing things that will happen when you connect people, process and data with those things —and change the way we work, live, play, and learn. And in today’s fast-moving world, these new connections must be mobile.

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