Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.
Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:
CMX for Facebook Wi-Fi
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. Read More »
Tags: analytics, Cisco, facebook, interop, location, location based services, network, networking, technology, unified access, wi-fi, wifi, wireless
The previous blog on CleanAir went in depth on how MSE uses CleanAir information to locate interferers and the impact zone for each interferer. This blog takes a step back and gives an overview of the CleanAir technology.
How Interference Affects Your WiFi
802.11 devices operate in the 2.4GHz and 5GHz unlicensed bands. These are unregulated and experimental bands. As such, there are way more non-802.11 devices, including but not limited to cordless phones, video cameras, microwave ovens, Bluetooth headsets, DECT phones and even X-Boxes. Now even more devices are coming out that emit in these bands. These devices interfere with your WiFi network since they don’t work cooperatively with 802.11 devices, causing reduced network capacity and coverage, poor quality of voice and video, and link failures.
When an 802.11 device is ready to transmit and it senses interference, it will hold off transmission until it is finished. If it is in the middle of a transmission where it has sent a packet and never receives an acknowledgement, then it will try to send the packet again. Issues like these impact the throughput and capacity of your Wireless Network. An interferer like a microwave oven, which emits interference on a 50% Duty Cycle, will reduce the throughput by 50 percent. In the case of an interferer like a video camera, which emits interference at 100% Duty Cycle, when seen at Access Point above CCA threshold will stop the Access Point from beaconing. Due to this clients will not attempt to associate. Read More »
Tags: cleanair, detection, interference, location, location analytics, location based services, location services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless
At the CableLabs Summer Conference last week in the Keystone Conference Center outside of Denver, Colorado, Cisco CMX was demonstrated live on stage showing up to the moment information on the venue and the attendees.
The audience consisted of approximately 400 attendees, with the room at full capacity, mostly business leaders from CableLabs member organizations including all the top tier operators. Read More »
Tags: location, location analytics, location based services, location services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless
Released along with the Wireless Release 7.5 earlier this month was the latest version of Connected Mobile Experiences (CMX), continuing Cisco’s leadership in the emerging field of WiFi location based services and analytics. Release 7.5 delivers a rich set of innovations to enhance the existing Connected Mobile Experiences (CMX) solution.
This is a very exciting new release delivering many new features and functionality to the solution. Here is a brief summary of the highlights from the release:
Version 7.5 continues ongoing improvements to the existing analytics capabilities such as improved usability, enahnced ‘look and feel’, as well as easier to generate analytics results and increased support for complex building layouts. In addition, the user interface and the appearance of the 3D interface has improved to display clearer information enabling a better understanding of the visitors to the venue.
Read More »
Tags: location, location analytics, location based services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless
Editor’s Note: This blog post was co-written by Dr. Brendan O’Brien, who is authoring the post, and Dr. James Little, technical lead for CMX Analytics in Cisco’s Wireless Networking Group.
This year’s CiscoLive! in Orlando with over 20000 visitors was selected as an ideal opportunity to test and prove CMX Analytics over a large venue with high volume usage.
This year’s CiscoLive! was spread over two huge venues of the Orange County Convention Centre and the Peabody Hotel between June 23rd-27th. Over two and a half days, approximately 40,000 different devices were detected using CMX Analytics. (This figure is not uncommon any longer, assuming 50% of people had WiFi on and most of us had 2 or more devices)
The main purpose of the Wi-Fi network at CiscoLive! is to provide a high quality service to all attendees, providing CMX Analytics with its toughest test yet. With a peak of around 15,000 connected devices on the opening day serviced by 750 access points and 1500 radios, the challenge was to see how well CMX could take the raw numbers and translate it into insights on the movements of the delegates.
Let me break down some of the reports for you:
In the table above, CMX Analytics shows:
- The second floor being busier than the 1st, 3rd or 4th during lunchtime. as expected with the catering facilities located there.
- The World of Solutions was also busy over this period as it was a break between sessions.
- The keynote areas are expectedly quiet during this time. Read More »
Tags: digital, location, location analytics, location based services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless