Since launching Connected Mobile Experiences (CMX) – Cisco’s innovative solution that turns the network into a platform for delivering location-aware, in-venue services – customers have been intrigued. However, CMX could not exist without the Cisco Mobility Services Engine (MSE), a location-aware network appliance to provide location-aware capabilities as well as deep wireless security.
Before I get into the new pricing details, here’s a quick recap of what the MSE can do:
The MSE is a network appliance that takes your wireless network and turns into a platform for delivering cool and innovative location-based services that provide unique business value through online, onsite and social analytics. For example, you can now leverage your wireless network to see how many customers are visiting your store? Are they new or repeat customers? Are long wait times at checkout hurting my business? With the MSE, organizations can even communicate directly with visitors in their venue through their mobile devices. You can now provide wayfinding (indoor GPS) and push relevant content such as offers or coupons directly to your visitors, which in turn can drive revenue gains for the venue.
The MSE does more than location based services – it also has a rich set of network security tools (known collectively as wIPS – wireless intrusion prevention system) that help protect the network from all kinds of attacks. The MSE can not only tell you that there is an attack taking place, but it will tell you which type of attack (“honeypot”), where the attack is coming from, and will also enable the network fight back against the attack (“flood the attacking device with traffic making it impossible for him to do anything”).
We wanted to make this great functionality more accessible and affordable for our customers, so I am happy to announce that we are offering a new pricing promotion for MSE licenses starting now until April 2014.
Here are the basics of the promotion: Read More »
Tags: analytics, base, base location, cmx, connected mobile experiences, Enterprise, enterprise mobility, license, location, location based services, location-aware, mobility, mobility services engine, mse, price promotion, wireless
Since the launch of Connected Mobile Experiences (CMX), we have seen tremendous interest from our customers to monetize their investment in Wi-Fi Solutions and enable new line-of-business applications to gain insights, deliver efficiencies and engage end-users. This week Cisco is announcing a collection of technology developer partnerships, as managed through the Cisco Developer Network (CDN), that help us bring a “whole offering” to our Customers with the addition of domain expertise, geographical focus and technology feature infusion that gives our Customers confidence, security and operational excellence to move forward in this nascent market.
The foundation of this technical integration begins with the connection to the Cisco WLAN & Unified Access Architecture through the Mobility Services API, which exposes context-aware information gathered by the Cisco Mobility Services Engine (MSE) for the integration with following disciplines: Read More »
Tags: analytics, API, App, application, cmx, device, location, location based services, mobility, network, partner, wi-fi, wifi, wireless
Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.
Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:
CMX for Facebook Wi-Fi
CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:
Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. Read More »
Tags: analytics, Cisco, facebook, interop, location, location based services, network, networking, technology, unified access, wi-fi, wifi, wireless
The previous blog on CleanAir went in depth on how MSE uses CleanAir information to locate interferers and the impact zone for each interferer. This blog takes a step back and gives an overview of the CleanAir technology.
How Interference Affects Your WiFi
802.11 devices operate in the 2.4GHz and 5GHz unlicensed bands. These are unregulated and experimental bands. As such, there are way more non-802.11 devices, including but not limited to cordless phones, video cameras, microwave ovens, Bluetooth headsets, DECT phones and even X-Boxes. Now even more devices are coming out that emit in these bands. These devices interfere with your WiFi network since they don’t work cooperatively with 802.11 devices, causing reduced network capacity and coverage, poor quality of voice and video, and link failures.
When an 802.11 device is ready to transmit and it senses interference, it will hold off transmission until it is finished. If it is in the middle of a transmission where it has sent a packet and never receives an acknowledgement, then it will try to send the packet again. Issues like these impact the throughput and capacity of your Wireless Network. An interferer like a microwave oven, which emits interference on a 50% Duty Cycle, will reduce the throughput by 50 percent. In the case of an interferer like a video camera, which emits interference at 100% Duty Cycle, when seen at Access Point above CCA threshold will stop the Access Point from beaconing. Due to this clients will not attempt to associate. Read More »
Tags: cleanair, detection, interference, location, location analytics, location based services, location services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless
At the CableLabs Summer Conference last week in the Keystone Conference Center outside of Denver, Colorado, Cisco CMX was demonstrated live on stage showing up to the moment information on the venue and the attendees.
The audience consisted of approximately 400 attendees, with the room at full capacity, mostly business leaders from CableLabs member organizations including all the top tier operators. Read More »
Tags: location, location analytics, location based services, location services, location-based, mobile, mobility, municipal, nice, outdoor, services, wi-fi, wi-fi analytics, wifi, wifi analytics, wireless