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Year in Review: Top 10 Mobility Blogs of 2013

Takeaway: The Cisco Enterprise Mobility group has stayed ahead of the competition by staying innovative and cutting edge while delivering quality, high performing products and solutions, while displaying thought leadership on major technological trends such as 802.11ac and location-based services. We use this mobility blog as a platform to deliver information straight to wireless fans and readers. Here are the top 10 most read posts in 2013.

10. Monetize Your WLAN Using Cisco Location Analytics

9.  Cisco Hacks: Notes from the CMX Hackathon

8. Looking Past the Mobile Phone

7. 802.11ac: Is Your Network Ready for Next-Gen Wi-Fi Traffic?

6. Cisco’s New Wall AP Helps Hoteliers Deliver In-Room Wi-Fi Access

5. Client Adoption for 802.11ac Wireless Technology Read More »

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Unlocking Wi-Fi Enabled Value-Added Services

Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they spend on their sites, what the customers looked at but didn’t buy, and where they went before and after coming to the site. Businesses as diverse as hotels, banks, stadiums, airports, and large public venues are all looking for ways to get similar detailed data on customer activities in their facilities, so they can improve the customer experience and their bottom lines. The data and insights have not been available to bricks-and-mortar facilities, until now.

That situation is changing through the growing availability of Wi-Fi in business locations. Many retailers, hotels, and other businesses are increasingly offering Wi-Fi as a service that allows their customers to connect mobile devices to the Internet. Hidden in this valuable service is a vast amount of information and insight, which retailers and others can use to deliver tangible value to their bottom lines. Hypersensitive location information, device details, identification of returning customers, and sophisticated path analysis are just some of the customer data captured by Wi-Fi networks. Businesses are now realizing that the data and capabilities offer new ways to improve the customer experience and support a range of market-leading monetization models.

For many businesses, these new location-based experiences and Read More »

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Cisco CMX at Dreamhack Winter 2013 in Jonkoping Sweden

Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.

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Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.

dreamhack2 Read More »

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An Architectural Approach to Location-Based Services

When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.

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Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.

Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »

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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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