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Discover What Consumers Want from Wi-Fi and Mobile

Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research.  Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices each, up from 2.6 devices in the 2012 Cisco mobile consumer study.  Perhaps more significant, our findings show that the number of smartphone users has grown by 21 percent in just one year, now reaching 68 percent of the population, at the expense of basic phones. Most remarkable is that the number of tablet owners has expanded by over 90 percent in just one year, with close to four out of ten consumers possessing one of these new devices.

The insatiable demand for mobile devices and new applications that use large amounts of bandwidth is generating staggering volumes of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding, as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The networks allow mobile offload and help enhance and differentiate their offerings. In addition, service providers are struggling to understand new business models for making money from Wi-Fi.  However, very little is currently known about how consumers are actually using public Wi-Fi and how they view the overall experience. Nor is there much information about mobile users’ appetite for these new services, their willingness to use them, or their privacy or security concerns surrounding these data-based services.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer study.

Top 10 Research Findings Read More »

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Cisco CMX @ CES 2014

internationalces14This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance.

Cisco demonstrated a number of CMX and IoT related things this week.

Firstly “The Internet of Everything:  On The Go”

In the Cisco booth some future thinking was applied with a concept that imagines the shopping experience with a simulated retail environment:  “BigBox.” While shopping at BigBox, visitors can walk through a combination of experiences involving location-based data, video, predictive analytics, security cameras, and sensors – designed to help retailers enrich the shopping trip for their customers, and more efficiently manage their stores.

Somewhat scary for some and exciting for others, while all the time enabling retailer increase their bottom line and deliver improved and personalized shopping experience to the consumers.

The next demo “Starlight Resort” was a combination of CMX, and Small Cell capabilities in the hotel resort environment. Read More »

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Mobile Location Based Services Trends of 2013

The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends.

Firstly, at the macro level:

  • Online shopping increased in the USA in 2013 by over 16% compared to 2012.
  • From a mobility perspective, almost a third of all online sales (29%) were made from Smartphones or Tablets.

Clearly there are changes in the online marketplace, but in order to examine this a little further, let’s look at a few key questions to help understand what is happening in this marketplace:

  1. What are the major trends?
  2. Is mobile commerce just a US phenomenon?
  3. What impact does location based services have?
  4. Where are the main benefits coming from analytics?
  5. How is privacy fitting in to all this and how is the attitude of mobile consumers evolving?

Trends 2013:  Read More »

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Year in Review: Top 10 Mobility Blogs of 2013

Takeaway: The Cisco Enterprise Mobility group has stayed ahead of the competition by staying innovative and cutting edge while delivering quality, high performing products and solutions, while displaying thought leadership on major technological trends such as 802.11ac and location-based services. We use this mobility blog as a platform to deliver information straight to wireless fans and readers. Here are the top 10 most read posts in 2013.

10. Monetize Your WLAN Using Cisco Location Analytics

9.  Cisco Hacks: Notes from the CMX Hackathon

8. Looking Past the Mobile Phone

7. 802.11ac: Is Your Network Ready for Next-Gen Wi-Fi Traffic?

6. Cisco’s New Wall AP Helps Hoteliers Deliver In-Room Wi-Fi Access

5. Client Adoption for 802.11ac Wireless Technology Read More »

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Unlocking Wi-Fi Enabled Value-Added Services

Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they spend on their sites, what the customers looked at but didn’t buy, and where they went before and after coming to the site. Businesses as diverse as hotels, banks, stadiums, airports, and large public venues are all looking for ways to get similar detailed data on customer activities in their facilities, so they can improve the customer experience and their bottom lines. The data and insights have not been available to bricks-and-mortar facilities, until now.

That situation is changing through the growing availability of Wi-Fi in business locations. Many retailers, hotels, and other businesses are increasingly offering Wi-Fi as a service that allows their customers to connect mobile devices to the Internet. Hidden in this valuable service is a vast amount of information and insight, which retailers and others can use to deliver tangible value to their bottom lines. Hypersensitive location information, device details, identification of returning customers, and sophisticated path analysis are just some of the customer data captured by Wi-Fi networks. Businesses are now realizing that the data and capabilities offer new ways to improve the customer experience and support a range of market-leading monetization models.

For many businesses, these new location-based experiences and Read More »

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