As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.
This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.
Understanding the importance of location accuracy, Read More »
Tags: cmx, connected mobile experience, Hyperlocation, location accuracy, location based services, rssi, wifi
Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the delivery of better services and experiences for consumers and citizens alike. The size of this IoE opportunity has been widely predicted to exceed $14 Trillion and within this just the Smart Cities component has been estimated to be worth $1,266 Billion by 2019. With this scale it is little wonder that it attracts a lot of interest and therefore a lot of very interesting innovation.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before. Smart and Connected Cities takes this and applies it in an urban environment to create new capabilities , richer experiences and unprecedented economic opportunity for businesses, individuals and countries.
While the Internet of Everything is about a connected grid of people, processes, data and things, what touches most of us is the ‘connecting people’ part of this equation.Within the greater IoE world, the Foundation for Delivering Next-Generation Citizen Services is how organizations and municipalities find innovative mechanisms to engage with us all. Read More »
Tags: #IoE, barcelona, business, business growth, Cisco, Cities, citizen, city, client, cmx, connect, Connected, cost saving, device, efficiency, experience, information, innovation, internet, Internet of Everything, IoE, IoT, leadership, location, location based services, location-based, municipal, municipalities, municipality, nice, opportunities, opportunity, organization, people, phone, sensors, services, smart, Smart City, smartphone, tablet, technology, wi-fi, wifi, wireless
The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0. These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:
1. Presence Analytics
This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.
Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.
2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.
In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »
Tags: 8.0, access point, analytic, analytics, AP, Cisco, client, cmx, Connected, connected mobile experiences, data, deployment, device, engine, enhancement, experience, feature, Guest, guest access, indoor, lbs, location, location based services, location-based, login, mobile, mobility, mse, organization, product, services, solution, technology, venue, wi-fi, wifi, wireless, wlan
Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.
What types of beacons are there?
Generally, there are two different classes of beacons: transmit only and backhaul enabled.
Transmit only beacons are exactly as they sound – they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.
Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon – the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.
Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.
And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
Well, not exactly.
Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.
Yet in the real world, issues arise from both technology challenges and privacy concerns alike.
Technology challenges include:
- Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
- Infrequent mobile device probing to conserve battery power
- Interference from metal shelves & fixtures, water in products (and people!)
Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »
Tags: analytics, beacons, Big Data, business, cmx, data, devices, EMSP, experiences, interference, lbs, location, location based services, mobile, mse, privacy, probing, product, retail, retailers, shopper, shopping, technology, value, wi-fi, wifi