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Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution

As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX)  solution, so we wanted to clear this up for our customers.

What does this mean for you? 

First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:

1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.

2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app

3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps

4. Opt Out: End-users are always presented with the option to opt out of location-based services

The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.

What does this mean for our CMX value proposition? Read More »

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Indoor WiFi Location and Beacons: Better Together

wifibeaconIn just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.

Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:

How do beacons work?

Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags.  These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.

I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »

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CMX Takes the Stage at DevNet Hackathon at #CLUS 2014

Earlier this week you learned about the network at Cisco Live! If you attended the event this year, you’ll also have noticed that there was a brand new extension of the event in Moscone West. This was DevNet, the first developer-facing zone Cisco has ever brought to life, just in time for the 25th anniversary of the conference. DevNet featured a whole array of activities for the dev-inclined Cisco customer: learning labs, tech talks on both a main stage for thought leadership and techie details in an API theater, and a hackathon. CMX was one of the key technologies on display in the DevNet zone, and our CMX engineering team was super excited to see our technology in the spotlight.

As many of you know, CMX offers a rich set of APIs enabling developer community to develop, enhance and customize location-enabled applications. The highlight of the show for me was the DevNet Hackathon, a real 24 hour hackathon right in the DevNet Zone--another first for Cisco. Our very own Mobility Services API and CMX SDK were  part of the featured technology sets for people to work with to create location-enabled apps using real-time intelligence from the Mobility Services Engine (MSE). It was really fun to be working with developers from many different countries and awesome to see our APIs and SDK brought to life. See for yourself!

Are you a developer interested in digging into the Mobility Services API? Look no further than DevNet.

For more on the Connected Mobile Experiences (CMX) solution, visit

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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Cisco CMX Analytics & Insights @ #MWC14

mwc3_1Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event.

Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution.

During the week I had many conversations with SP’s from across the world while very different geographies and facing different challenges, a common theme among the meetings was how can Cisco help us find ways to generate new revenue streams and new monetization models.

At MWC we showed various demos that show how this can be achieved and provide many interesting ideas to the customers to help them think about their own businesses and how they may be successfully applied.

One demo was how various components of Cisco’s SP Architecture can improve services and provide montitization opportunities to a fictitious hotel resort chain with wired and wireless small cells, SON &  Analytics all working together. Read More »

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