Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
EDITOR’S NOTE: This post is a continuation of Brendan’s from Tuesday on my observations from the Geneva Airport Passenger Terminal Expo.
One of the things that strikes me here at the Air Passenger Expo is the proliferation of companies offering some type of passenger flow monitoring solutions. These vary from small startups to large players, and the offerings are a mixture of many technologies: video, cameras, bluetooth, and various types of sensors. The problem most are solving is point-based monitoring, such as how many passengers in the line, how many people are entering, or what is the current wait time in security – all very valuable point information for the Airports to make sure they’re staffed properly and passengers have the best experience.
Do you want to increase sales by providing shoppers with the information they need when and where they need it – in your store?
Cisco Connected Mobile Experiences solution can help you do just that. Connected Mobile Experiences is a new solution that helps enables retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights.
As our team prepares to attend Hotel Technology Next Generation’s (HTNG) North American Conference next week in Atlanta, we are excited to have one of our very own as the keynote to really highlight Cisco’s leadership in the hospitality industry. Cisco’s Bob Friday, CTO, Wireless Networking Group, will be joined by our partner John Bollen, MGM resorts VP of IT to discuss key trends in the industry and specifically at MGM. They will discuss guest needs and demands, how to turn the mobile opportunity into revenue, and the vision of the industry and where it is going.
The keynote will hit on all the imperatives that Cisco Hospitality is driving citing Cisco’s recent Wi-Fi installation at MGM Resorts as a key example. Together, the pair will discuss how certain trends are impacting both Cisco and MGM solutions developments, investments and more. With Bob Friday’s experience in mobility, he will also address what he is seeing in other industries and how it can be applied to hospitality.
What’s a poor brick-and-mortar retailer supposed to do? The competitive landscape seems to be permanently titled toward online retailers. Virtual sellers seem to enjoy facility and inventory advantages unavailable to their physical kin. They even get favorable tax policies from states that want to encourage internet growth.
Even with these asymmetric advantages, it’s the real-time insights available to online enterprises that provide a real game changer. By better understanding customer what a customer is viewing and their past history, a virtual store can provide guided advice specifically tailored to the individual shopper. Talk about targeted marketing.
Sure, the physical enterprise has strengths the online world doesn’t. Like first-person customer service and products that customers can touch, feel, and try on. But that real-time insight the retailers use so well? Out of reach.
Until now. With our acquisition of ThinkSmart, Cisco can help level the playing field.