LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
Professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.
With statistics as impressive as those, can your company afford not to be utilizing LinkedIn in its marketing strategy?
I’ll admit, LinkedIn is not a service that I check several times a day like I do other social media sites. But after sitting in on our latest Virtual Partner Velocity broadcast, which fellow Channels blogger Alex Krasne hosted and moderated, I think I’ll be changing my social media tune.
During this informative broadcast, guest speaker Heather Margolis, Channel Maven Consulting President and Founder and Everything Channel contributor shared tips on how to use LinkedIn to brand yourself online, increase your network, engage with prospects, drive marketing tactics, and build your thought leadership platform.
She gave key pointers on simple things you can do today to spruce up your LinkedIn profile and how to correctly use the features the powerful platform has to offer. Then, Heather answered questions that our audience tweeted in during the broadcast.
Couldn’t tune in to the broadcast? The video replay is available now.
The replay is available on the Partner Velocity site. Look for Heather Margolis in the list of events and click “View replay” to access the On Demand broadcast.After you watch the replay, complete the event survey on the Partner Velocity site to be entered into a sweepstakes to win a social media assessment and consulting from Channel Maven Consulting (US $1800 value).
After Heather presented, we took questions the audience submitted. Keep reading to check out the useful advice Heather had. Read More »
In the B2B world, LinkedIn offers marketers a wide array of different resources that they can use to enhance their social media efforts. A vast majority of people use LinkedIn as a viable platform for uncovering business information. Due to the nature of the site, on LinkedIn people are more inclined to provide detailed professional information than on Facebook or Twitter. You, as the marketer, have the advantage of leveraging this very rich profile data to target your messages to people on a very specific basis! Essentially, LinkedIn allows you to engage with a very particular target niche population that is strictly relevant to your core business needs.
Did you know that LinkedIn Groups is one of the most widely used activities on LinkedIn with over one million different groups (Source: LinkedIn Groups Directory)? Specifically for B2B companies, people may use professional interest groups to share knowledge and find answers to tough questions. A regular LinkedIn user, David Deans, Digital Marketing Manager in Cisco’s Service Provider organization, shared some of his experiences to make the most of LinkedIn Groups participation. These best practices will surely take your own social media efforts to the next level, so read on to learn more.
In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
Centuries ago, medieval mapmakers used to draw dragons and other mythological creatures on maps to indicate areas that were uncharted, and therefore potentially dangerous. One particular map, the Hunt-Lenox Globe, contains the phrase: “HC SVNT DRACONES,” Latin for “here are dragons.”
When examining social media and the potential effect it can have on one’s professional and personal landscape, I sometimes feel that all social media such as Twitter, Facebook, LinkedIn, etc. should, somewhere near the copyright, contain the phrase “here be dragons.”
The amateur Art Historian in me would also like to see a beautiful image like the one above accompany the warning, too, but that’s less important.
For all its wonders, Social Media can be a dangerous thing. Read More »
Are you a LinkedIn member? If so, we’d love your help.
LinkedIn recently enhanced their company pages to let businesses feature more on their profile. It’s a nice enhancement and the way they did it is consistent with the “reference-based” nature of their site! When we post something, the site elicits recommendations from its members -- you -- to talk about your experience with us.