As the Cisco conference room became quiet for the start of day 2 of Social Media Week – San Francisco, attendees were typing rapidly. What may otherwise be construed as rude was actually a room full of attentive people eager to post in-the-moment thoughts about the days’ presentations.
Here are 5 things I liked, and 5 things I loved:
1. Rebecca Brown, Director of Social Media at Intel, shared her guidelines for social media: disclose who you are, never disclose confidential information, and use common sense. Now that’s refreshing, and a lot easier to follow than a verbose social media policy.
Michael Brito, left, moderating a panel with Todd Wilms of SAP, Gina Ballenger of Wells Fargo, Rebecca Brown of Intel, and Maria Poveromo of Adobe.
2. Robb Begg, VP of marketing at Radian 6 pointed out that people focus too much time on the extreme situations, causing unwarranted fear and doubt. For every terrible outlier, there are hundreds of thousands of positive interactions and opportunities.
3. During a panel on the future of social business, Mario Sundar from LinkedIn said we can look forward to measurement tools that will be able to calculate return on investment (ROI) for social media.
We want to dedicate today’s blog post to all of our wonderful speakers at the “Social Enterprise” Hub, Day 1. Without further ado, check out the lineup below and make a note of our hash tag for the day (#SMWCisco) as well as the speakers’ Twitter handles. Happy tweeting and we hope to see you on February 14!
Many companies today are jumping on the bandwagon to add custom social media accounts to their list of web properties. The Cisco Support Community team is one such group, but this team has done so particularly well and seen great successes with their endeavors.
In early 2010, they launched and revamped their social initiatives in hopes of staying connected with customers and extending the community beyond Cisco’s immediate reach. Just over a year afterward, the team was recognized as the winner of the 2011 Forrester Groundswell Award in the B2B Supporting Category. What’s more, Cisco estimates that the community-based support on Facebook and Twitter is saving the company more than $400K annually! Not everybody rises to fame with the fruits of their social media labor. I was curious to find out what the team did that led to such positive results, so I chatted with Pratibha Gupta and Mohan Rao, leads of the social media branch of the Support Community team.
Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register. All times are in Pacific Standard Time.
8:00 – 8:55 Networking Breakfast
8:55 – 9:00 Welcome
9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.
Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco
10:00 – 10:50 Cisco’s Social Media Journey This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco
11:00 – 11:50 Panel: The Road to Becoming a Social Business This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned.
Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »