In the B2B world, LinkedIn offers marketers a wide array of different resources that they can use to enhance their social media efforts. A vast majority of people use LinkedIn as a viable platform for uncovering business information. Due to the nature of the site, on LinkedIn people are more inclined to provide detailed professional information than on Facebook or Twitter. You, as the marketer, have the advantage of leveraging this very rich profile data to target your messages to people on a very specific basis! Essentially, LinkedIn allows you to engage with a very particular target niche population that is strictly relevant to your core business needs.
Did you know that LinkedIn Groups is one of the most widely used activities on LinkedIn with over one million different groups (Source: LinkedIn Groups Directory)? Specifically for B2B companies, people may use professional interest groups to share knowledge and find answers to tough questions. A regular LinkedIn user, David Deans, Digital Marketing Manager in Cisco’s Service Provider organization, shared some of his experiences to make the most of LinkedIn Groups participation. These best practices will surely take your own social media efforts to the next level, so read on to learn more.