linkedin

November 16, 2020

PARTNER

Bring Your A.M.O. to LinkedIn Ads

4 min read

Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.

September 14, 2015

WE ARE CISCO

One Word That Will Change Your LinkedIn Profile Forever

3 min read

It’s no secret. I’m nuts about social media. (I lead the Cisco Careers “Life at Cisco” social media strategy.) Word gets around, so people who aren’t as nuts about social media ask me for advice. I love helping them, because when you’re passionate about something, you want others to be passionate about it. One of […]

April 14, 2015

DIGITAL AND SOCIAL

What Makes Engaging B2B Social Content

2 min read

Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every piece of content on social media though. We […]

March 31, 2015

DIGITAL AND SOCIAL

3 Tips for Growing your Network with LinkedIn

2 min read

In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide. When I originally started using LinkedIn it was generally more […]

October 2, 2014

DIGITAL AND SOCIAL

Networking Goes Social

1 min read

As you probably know, networking can bring your career to a new level. Who you meet can open a variety of doors – you’re able to meet new clients, gain referrals, meet future peers, find a mentor, or begin a new partnership. The possibilities are endless. Gone are the days where you would print out […]

July 21, 2014

EXECUTIVE PLATFORM

Cisco Focus: The Year in Review

1 min read

Cisco's fiscal year ends July 26, so I thought it would be an appropriate time to give our fiscal year in review for the Cisco Social Media team.

June 27, 2013

DIGITAL AND SOCIAL

Professional Social Media: From the Eyes of a College Kid

4 min read

Social Media has been an integral part of my life ever since my Mom allowed me to create a Facebook page my freshman year of high school. Sites like Facebook, Twitter, LinkedIn, and even Webex Social, have completely changed the way I interact with others. As I make the transition from a collegiate environment to […]

May 15, 2013

DIGITAL AND SOCIAL

Exploring Social Media with Caution

2 min read

Today, we have never been so connected and accessible.  Information has never been that easy to get.  And we’ve never been spoiled with so many updates. I used to remember sending snail mails (from Manila) to my grandma who was living in the U.S. back then.  That took a lot of time.  I remember my […]

March 12, 2013

DIGITAL AND SOCIAL

Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

3 min read

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as […]