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Top Cisco Partner Headlines: Cloudy with No Chance of Rain, Sustainable Partner Programs, and Marketing Tips Galore

“Take risks—no one is going to die!”

This was just one piece of business wisdom we heard from Jeffrey Hayzlett, former Chief Marketing Officer at Kodak and author of the book Running the Gauntlet.

Jeffrey spoke at Partner Velocity, Cisco’s biggest partner marketing event of the year. We’ll share more words of wisdom, interviews, and tips we recently brought home from the event in this episode of Partner Update.

We’ll also cover a number of cloud-related stories, including cloud marketing resources, Light Reading’s Cloud Mega Test results, the Cloud Partner program, and how to ease cloud deployment of the Microsoft Private Cloud solutions. We’ve also got a host of new partner resources and templates, plus our Tweet of the Week.

Have five minutes to spare? Tune in now and get all your Cisco partner news.

Need more info? Keep reading for links, descriptions, and details on each item covered in our newscast.

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First Ever Cloud Infrastructure Test: Cisco Delivers Impressive NGN Innovations

In years past we’ve delivered on what we call “Megatests” – comprehensive evaluations that validate our performance claims. The most recent “Megatest”  was initiated by Light Reading to assess Cisco’s CloudVerse architecture, and represents the industry’s first and only end-to-end test of public cloud infrastructure. The first of four reports focused on the Unified Data Center, including Unified Compute (Cisco UCS), Unified Fabric (Nexus family), and Unified Management.

The second report, Cloud Intelligent Networks sought to validate the performance of Cisco’s IP NGN infrastructure Read More »

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In Public Cloud Mega Test, EANTC and Light Reading Designate Cisco CloudVerse as the First True End-to-End Cloud Infrastructure

In December, Cisco introduced Cisco CloudVerse, a framework and set of solutions that combines the foundational elements needed to enable organizations to build, manage, and connect public, private and hybrid clouds. Cisco CloudVerse combines these key cloud elements – Unified Data Center, Cloud Intelligent Network, and Cloud Applications and Services – enabling businesses to realize all of the benefits of clouds: improved agility, better economics, enhanced security, and a dynamic, assured experience.

As a leading technology company, Cisco pushes the envelope in our traditional industries with innovative business transformations, as we did by entering the server market in 2009 with our Unified Computing System paired with our Nexus data center switching family. Competition in the marketplace is good for customers as competition accelerates innovation, creates new opportunities as old problems are attacked from new angles, and creates incentives for the various players in the industry to work together­–and separately–toward better solutions.

But achieving the promise of this progress and innovation comes with a necessary step that I feel is often overlooked, rushed, or ignored: Testing. At Cisco, we perform intense testing as we develop our solutions whether the testing is in-house, with partners and customers, or via third-parties.

Over 70 percent of leading cloud providers are using Cisco CloudVerse on their journey to the cloud, and–in the latest example of our commitment to testing–third-party testing firm EANTC has validated those cloud providers’ commitment by affirming “Cisco has all the components one would need to offer cloud services”. For coverage, Light Reading has published the first report of the Cloud Mega Test results done by EANTC.

But let’s talk more about what was behind the test.

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There is No Split Standard in MPLS OAM

There has been a lot of buzz recently about a second OAM (Operations, Administration, and Maintenance) solution for MPLS-TP that will cause interoperability problems between MPLS-TP and MPLS. It is accurate that there is an alternative OAM based on ITU-T Y.1731 (Ethernet OAM) proposed by a number of vendors and countries and indeed, it will cause interoperability issues. As a strong believer in standards, I certainly hope that a second approach does not occur because vendors and customers do not need the additional cost burden that a lack of interoperability causes.  The fact is that only the draft recommendation for MPLS-TP OAM based on Y.1731 has begun the first step in a very long approval ITU process – but nothing more – and in my estimates will take well over a year and could easily take up to two years to standardize. IETF MPLS OAM is widely deployed in MPLS networks today and will simply be extended as MPLS-TP is deployed as a next generation transport solution. In fact, recent interoperability testing of MPLS-TP took place at the MPLS World Congress earlier this month in Paris.

I believe that after careful consideration most operators will see the benefit of having a single end-to-end methodology to operate and manage converged packet optical transport networks, which MPLS-TP using MPLS OAM provides. Operators who select another method that is perceived to meet their short term needs now my ultimately learn that it fails to  provide everything they had expected, and that having multiple OAM methods (one for Ethernet and another for MPLS) is not cost effective. It will be interesting to see what happens moving forward. At the very least, operators should make an informed decision on which approach is right for them.

To summarize:

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Light Reading: IP Video Migration

In this ‘IP Video Migration’ video series, produced in conjunction with Light Reading, three Cisco executives discuss what it will take – strategically, operationally, and culturally – for service providers to make the transition to IP Video.

In the introductory overview, analyst Jeff Baumgartner and analyst Alan Breznick set the stage for the discussion: Why cable operators are pursuing an IP video strategy in the first place, why 71% of MSOs surveyed by are either in trial or planning to be in trial with IP video, and how operators are better positioned to offer services over IP than existing and would-be competitors.

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