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Drawing on the parallels between business and sport

There’s a common theme between world class athletes in training for medal success at the Games and business people working towards winning business. They both have an inherent desire to succeed and look for the best solutions to help them achieve their goals. 

One example of this is the use of video. As the role of technology has evolved, so has the use of video, to the point where it has now become a vital tool in the performance kit bag. 

Not only is video now used to develop skills and improve technique, it can also help to prepare, plan and put in place the strategies they need to achieve success – from the locker room through to the boardroom. 

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