An IT Architect with over 15 years of experience within Data Center, Doug practices AND preaches a number of different blogging best practices.
Doug’s blog posts are interesting, customer-centric, and boast wide readership. Perhaps due to his background in Journalism, he knows how to hook his reader’s attention from the start. Through his Cisco Blog website, he shares his Data Center expertise and real-world experiences from the Cisco IT organization with an informal and personal tone of voice.
Doug’s blog posts are exceptional in the sense that he uses innovative methods to share content and displays advanced blogging skills. Moreover, Cisco Blogs Manager Lindsay Hamilton has praised his practice of using tags. For example, he always adds the same tag for all posts in a particular series; consequently, he can easily promote his blog and organize it on the blogging platform since WordPress creates a unique URL for each tag.
Data Deconstructed Blog Series
Perhaps one of Doug’s most commendable social activities includes creating the “forum-like” blog series “Data Center Deconstructed,” through which he has shared useful information about Data Centers since March 2011. This series encourages readers to ask any questions related to Data Center, and then Doug answers them with video blogs containing self-recorded videos. With his frequent and creative blog posts, he has helped generate excitement and drive visits to the Inside Cisco IT Blog on which he publishes his blog posts.
Watch this short video in which Doug introduces the Data Center Deconstructed blog series:
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Tags: best practices, blogging, data center, Data Center Deconstructed blog series, lessons learned, meet our SMEs, Meet Our SMEs blog series, SME, subject matter expert
Greatly active as a Cisco voice on the social landscape, Barun is a technical Subject Matter Expert (SME) who experiments with more social media websites that you can keep track of—from Facebook to Quora to Pinterest to Paper.li…. you name it!
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Tags: best practices, India Social Ambassador Program, lessons learned, meet our SMEs, SME, subject matter expert
Online communities have started to play a large role in business as companies realize they’re a significant channel to stay connected with customers and partners. Community managers now have big shoes to fill while keeping up with all the online communications that occur on these fast-growing and engaging platforms. We’re also seeing how customer communities will increasingly become a new measure of success in the corporate world.
Communities are influencing us to change the way we do business in diverse ways, and we wanted to hear what advanced social media practitioners Dave Gutelius (@gutelius), Chief Social Scientist at JIVE, and Becky Brown (@beckyannbrown), Social Media Marketing Director at Intel, had to say about this topic. Here’s a short video (just over 2 minutes) which relays a few of their key points. Hope you enjoy! Read More »
Tags: best practices, business, communities, community management, Intel, JIVE, lessons learned
This is the story of Russ, a Networking Consulting Engineer on the Cisco Advanced Services (AS) team, who took time aside from his regular day job to lay the seeds of an exceptional resource on the IWE QUAD Community, an internal social platform. As a result of his efforts, the AS team’s work efficacy has increased and Cisco’s rapport with customers and partners has improved immensely.
Southern California Edison (SCE) is one of the Advanced Services (AS) team’s largest clients with over 10-15 service activities usually going on at one time. The advent of bringing people in and out of working with this client proved to be a recurring issue because these individuals had little to no knowledge about SCE, and there was no official training route they could go through in order to be brought up to speed about the client’s needs.
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Tags: advanced services, best practices, lessons learned, meet our SMEs, sce community, SCE IWE community, SME, social media, southern california edison, subject matter expert
Based in the Glasgow Cisco Scotland office, Stephen is a distinguished blogger from the Data Center and Cloud team in Cisco Services. Stephen joined Cisco in the year 2000 via the Atlantech Technologies acquisition and was Senior Manager within Product Management in Cisco’s Network Management R&D team, and he focused on IP/MPLS service provider network management.
During this time, he brought to market the unique Cisco MPLS Diagnostics Expert product, taking it from (literally) a corridor conversation through definition to launch, and on to win multiple industry awards. He has over 20 years of industry experience in IT, Data Center, and Service Provider Network Management which he shares with the world through his writing. By keeping customers’ new technology adoption challenges at the forefront of his mind and weaving novelty into his blogging best practices, Stephen has gained the popularity of many of his readers and established himself as a role model for many other Cisco bloggers.
Stephen’s Customer-Centric Vision
Blogging is no one-way conversation for Stephen. He has the customer in mind at all times and is always conscious of their careabouts. Prior to writing, he interviews customers and partners to better understand their viewpoints and present a more well-rounded perspective.
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Tags: best practices, blogger, blogging, Cisco Services, cloud, customer focus, data center, innovative practices, lessons learned, meet our SMEs, SME, social media, subject matter expert, tips