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The State of Social Business

June 1, 2012 at 3:06 pm PST

Todd Shimizu (@shimmage), SVP and Managing Director at Ant’s Eye View, says, “Social media is becoming more part of the rhythm of the business.”

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Meet Greg Smith: Mastermind Behind 2 Award-Winning Social Programs

May 16, 2012 at 5:00 pm PST

On an everyday basis, Greg has demonstrated exemplary blogging skills, but his contributions to award-winning projects that innovatively used social media to connect with fans are not to be overlooked.

A 12-year veteran at Cisco, Greg Smith is a Marketing Manager for Cisco’s Service Provider (SP) Routing & Switching platform. He mainly focuses on the SP Carrier Grade IPv6 solutions (CGv6) and worldwide marketing of Cisco’s Edge solution portfolio, which includes products such as the ASR family of routers.

Greg’s Unique Blogging Talent

Being his team’s lead for global communication efforts, this SME is involved with much of the blog-writing and editing on the SP360 Blog (check out Greg’s Cisco blogger profile). Many of these blog posts have been featured as Cisco’s top 5 blog posts (based on number of number of hits) due to Greg’s attractive writing style which easily captures readers’ attention. Particularly notable is his gift for writing intriguing headlines and connecting technological topics to life analogies as is exemplified with his blog article relating Internet gaming to 100 GB technology and this one showcasing his video on how the network is relevant to NOOAs mission to protect the environment. 

As successful as Greg has been with his blogging practice, the highlight of his social achievements have been comprised of his contributions to two exceptional projects—Cisco myPlanNet Game and the ASR 9000 “Robot Arm” demo—for  which he acted as the concept designer and promoter. What’s more, both projects were selected as winners of the B2B Marketing Awards in two subsequent years!

The Fun, Educational, and Relevant myPlanNet Simulation Game Read More »

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Using Social Media to Tell Customer Stories and Connect with Fans

May 15, 2012 at 2:12 pm PST

Social media is a perfect vehicle through which you can not only share customer stories but also connect with fans. While doing so, it is critical that you make sure the communication is always a two-way street. Relaying your fans’ messages through social channels will help build stronger, interpersonal relationships while giving you the opportunity to become a better listener as well.

Michael Brito (@britopian) from Edelman Digital, Gina Fung Ballenger (@FunGina) from Wells Fargo and Maria Poveromo (@mariapoveromo) from Adobe Systems had some best practices and lessons learned to share in regards to this topic. Here’s a brief 2-minute video in which these experienced social practitioners tell us their thoughts: Read More »

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Meet Omar Sultan: Data Center Blogger and Twitter Expert

May 14, 2012 at 8:41 am PST

With over 180 blog posts under his belt, Omar shares secrets to his Twitter and blogging successes as well as his main motives for utilizing these platforms for his work.  

Having been at Cisco for nearly 13 years, Omar has spent his most recent working years as a Data Center (DC) Senior Marketing Manager, focusing on Networking DC Architectures and Emerging Technologies. As a long-time user of popular social channels blogs and Twitter, we interviewed Omar to learn some of his social best practices and tips.

How and why do you use Twitter for your work?

“I use Twitter for a couple of reasons. It’s a really great way to gather real-time information, and I like to keep an updated pulse on what’s going on in the industry, what topics are at top of mind for customers. Also, our team leverages Twitter to update our fans with relevant information about new product launches, campaigns, events and more and then see whether or not our corporate messages are getting traction. If our message is misunderstood, we step in very quickly and take corrective action to shape it in a way that’s effectively communicated to our audience.

I use my personal Twitter handle to post my personal perspective on matters and any interesting content that I find from time to time. I also help contribute to the DC Twitter account to not only amplify the team’s messages but also be a source of useful information that’s all-things DC-related. It’s important for us to act as a general resource of high-quality DC information and not simply as a conduit of Cisco messaging.”

Tell us about your blogging practice. Read More »

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Meet Jaime Valencia: Newest Member of the Cisco Support Community Hall of Fame

May 10, 2012 at 4:42 pm PST

Jaime’s daily contributions to the Cisco Support Community over the past 6 years have not only helped establish him as a Unified Communications thought leader but also reduce extraneous company costs.

The Cisco Support Community is an online technical support community on which company employees can interact with and respond to questions from Cisco customers and IT professionals. Oftentimes, SME contributors like Jaime who resolve customers’ technical issues by responding to questions on the community have greatly helped avoid opening unnecessary Technical Assistance Center (TAC) cases, ultimately diminishing company costs.

The Cisco Support Community Hall of Fame

The Cisco Support Community Hall of Fame is an exclusive group which highlights top individuals who have showcased long-term contributions to this community. Jaime is the most recent addition to this elite group which consists of a total of 8 members. His high quality contributions over the past 6+ years in the Collaboration, Voice and Video communities are said to have made a significantly positive impact to the overall online community.

Jaime’s Social Activities

Jaime is a Network Consulting Engineer specializing in the Cisco Unified Communications (UC) portfolio of solutions on the Planning, Design and Implementation (PDI) team. Although Jaime is involved with VXi technologies with PDI from the UC perspective, he studies VMWare View and Citrix ICA to get a better understanding of the technology of the whole.  Jaime claims that self-studying also helps him participate on the Cisco Support Community in a more effective manner.

Every day, Jaime volunteers his free time to respond to customers, partners and prospective clients on the Cisco Support Community. Through diverse channels including discussion forums, webcasts, blogs, Ask the Expert events, documents and more, Jaime actively shares his knowledge and expertise with others on this site.

What motivates Jaime to be such an active participant on this online social platform? Read More »

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