As the “Gold Medal” winner in Cisco’s internal London 2012 Olympic Video Contest, Systems Engineer Steve Cramer won a trip of a lifetime—six nights in London during the 2012 London Olympic Games. Before learning about his notable participation using video, let’s start off by watching his award-winning video that answers the question, “What do YOU make possible in your daily life for your family, friends, and community—or at work?” Read More »
In today’s SME Champion blog post, we meet the so-called “Queen of Cisco WebEx Social for IT.” WebEx Social (WxS), previously known as IWE (Integrated Workforce Experience), is the company’s internal collaboration platform that exhibits social networking, content creation and real-time communication features. A Program Manager within the IT Customer Strategy & Success (CS&S) group, Shannon is quite involved with the Client Experience, Governance and Adoption of WxS within IT.
Shannon Practices and Preaches Internal Social Media Usage
Shannon started using WxS when she first joined the company three years ago. Since then, she has been an active member of the WxS for IT program team while leading projects as well as providing consulting & support to IT employees and other functional teams. Her efforts have the ultimate goal of demonstrating business value and telling the Cisco on Cisco story in order to accelerate internal adoption and increase sales of WxS with external customers.
Shannon is a change agent responsible for evangelizing WxS and fostering collaboration within IT by helping her “customers” (IT employees) find relevant ways to utilize WxS in their everyday work lives. She does this internally by hosting brown bags, creating viral campaigns like “I love IWE” and blogging internally to share her best practices. What’s more, if someone approaches her with a question regarding WxS or needs help finding information, she is always willing to help and is just a click away.
Not only is Shannon an active on this internal platform herself, but she also acts as a fantastic advocate to enable and encourage others at Cisco to excel on WxS as much as she does. She preaches that this internal platform is a great tool for project management and practices what she preaches by using WxS communities and Posts to manage all of her projects. Such dedication and hard work has been awarded more than once by others at the company. Lance Perry, VP of IT CS&S at Cisco, recognized her with the “IT CS&S Above & Beyond Award”: “You are one of Cisco’s most valued partners, and we love working with you. Your tireless efforts championing IWE, decommissioning CEC sites, training, consulting and advocating the use of WxS—not just within IT but across the enterprise—has proved to be valuable.”
What drives you to be so active on WebEx Social?
Did you know that at least a quarter of the entire Cisco IT group’s engagement metrics on Twitter come from our SME Champion Brett? An IT Mobility Services Senior Manager at Cisco, he is constantly creating worthwhile, interesting buzz about Cisco IT for company fans and followers.
Brett’s Twitter Engagement
Brett is an excellent external social media proponent for the entire IT team. Particularly notable is his engagement on Twitter as he fills up his personal Twitter feed with fresh new content and always keeps the conversations with his fans going. Just by browsing through his Twitter feed, you will realize that this SME really knows how to use the platform properly and what to write in order to get people engaged. Moreover, Brett exercises many Twitter best practices besides publishing compelling contents and interesting tidbits such as including hash tags and RT-ing his fan’s tweets. Brett’s involvement on Twitter has effectively increased his personal as well as his team’s brand on the web by way of his social media communications.
Leveraging Social to Develop Meaningful Relationships with Customers
Because Brett is in charge of the Cisco IT group’s BYOD (Bring Your Own Device) initiative, he often conducts Executive and customer briefings focused on this expertise topic. What happens after the customers leave the briefing? Brett ensures that the relationships he has initiated with those individuals live on by utilizing various social sites including LinkedIn, Twitter and Facebook. Recently, Brett hosted a Twitter Chat session on BYOD on the social platform Storify. In these ways and more, he has established himself as a trust advisor role representing Cisco with whom customers and partners desire to socially connect with.
What business value do you see that results from participating on Twitter and other social media sites?
Not too long ago, we featured Greg Smith (@gregsmit68), a Cisco Service Provider Marketing Manager, in a “Meet Our SMEs” series blog post (“Meet Greg Smith: Mastermind Behind 2 Award-Winning Social Programs”). Greg was noted for his blogging best practices and for leveraging innovative social media programs to effictvely connect with fans. When we got the opportunity to interact with him face-to-face at the recent Ragan Social Media Conference, we managed to pull him aside to ask for some social words of advice to share with our Cisco Social Media Blog readers.
Hear some of Greg’s social media tips in this short 2-minute video: Read More »
Social business is about using diverse social technologies to easily connect with one another. In my previous video blog post, we learned some present and future trends within this realm, and how it’s evolving. Let’s continue that train of thought and delve deeper.
Let’s Get This Social Media Party Started
According to Industry Analyst Jeremiah Owyang, “the social business space is still very immature, and things are just heating up” (Owyang, “Social Business: We’re Just Getting Started”). As more and more companies jump on the social media bandwagon, it’s essential that they remember to holistically integrate social business into the corporation. Before getting started with social, Jeremiah recommends conducting an internal analysis of your organization to figure out which of the 5 organizational models your company is currently in and which you aspire to be in. Afterward, employees must realize that incorporating social into their business is likely to be a slow process since it’s much of a major cultural change that their company will undergo.
The Role of the Social Strategist Amidst It All
Many people know that social media is not free – it requires a lot of time, money and people resources. One of the key players that constitute social business is the social strategist. As this realm continues to develop, how will the role of the social strategist change? Will it disappear or become further embedded into a corporation somehow? We wanted to hear what “social media guy at LinkedIn” Mario Sundar (@mariosundar) and Jeremiah (@jowyang) thought about this topic. Watch this short video recapping their words of wisdom: