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In Between the Numbers: The “Learner” Segment of Consumers: Should Retail Take an Education Class?

The sight of Crayola crayons stacked high to fly at the local mass merchant brought these back-to-school thoughts to mind.

 Colleague Dr. Jeff Loucks and I surveyed US consumers this past spring regarding their confidence – or lack thereof – in using consumer electronics devices and content services.

 No surprise that we found a cluster of early adopters, a male-dominant group of device-loving consumers of all forms of bits and bytes.

 What was surprising – at least at first glance – was the discovery of a group that we might call “learners” that is more than twice the size of the early adoption group.

 The “learner” group was no stranger to technology: No Luddites among the Learners. What distinguished them was that they didn’t know how to do all the things they might like to do and wanted to learn more.

 This suggests they would respond with enthusiasm – and more importantly, with Visa and MasterCards – to the brand that was willing to invest in their education.

 Consider for a moment: Pew Research estimates that 21% of American adults search online for product information on a typical day. That’s about 49 million persons. Consider that comScore estimated that last year there were six million Internet searches for dining recipes – every day.

Combine this research with the Pew and comScore numbers, and a sharp-edged hypothesis begins to emerge:

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Free WebEx: Blanchard Team Offers Six Steps for Teaching Adults that Inspire and Engage

Note: If you miss the live event, you can always click the event link below and get the recording!

Leaders, like teachers, transform people’s lives. That’s because leadership and teaching both focused on bringing out the brilliance that exists within people. Now you can learn ways to teach more effectively.

Register for this free event now!

Alas, people who teach — in classrooms, meetings, workshops, or any setting where learning happens — sometimes don’t know how to bring out the best in others effectively. They tell people what to do rather than teach them how. The result: they are often disappointed in the outcome.

In this WebEx, applied learning expert Dr. Vicki Halsey will show you how Read More »

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Free Online Event: Learn How Virtual Classrooms Have Delivered Measureable Results

Virtual learning has evolved into a robust tool for human resources and training leaders. Yet many companies struggle to find the right blend of face-to-face, virtual, self-paced, formal, and informal learning methods to meet their needs. In this free WebEx, you’ll hear case studies that explain how companies have solved this challenge.

Register here.

Richard Nantel, Co-CEO of Brandon Hall Group, and Faith LeGendre, Senior Consultant at Cisco, will share examples of Read More »

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See the Difference! Video Explodes on WebEx Training Center

One of the challenges of online training is making sure your audience is involved. “Reading the room” is possible with webcams, but until now, that video has been less than optimal.

But we have good news: we have retooled our product to bring high-quality video to Training Center; offering a more natural class environment with dynamic face-to-face interaction. We have also streamlined the user interface to make using Training Center even easier.

Click here to see a quick tour!

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Free Webinars: Social Media and Mobile Learning in Education

We have three very interesting on-demand WebEx recordings from leaders in the education field talking about emerging trends in education including social media and mobile learning. Each of them contains specific advice and case studies. We hope you find these sessions helpful and thought provoking.

You don’t need any special software to view the WebEx recordings. Simply click on the title that interests you and you’ll be taken to a landing page where you can begin listening.

Blending Traditional and Online Learning: 101 Best Practices for Getting Started

Using online tools is bridging the achievement gap and marking the biggest single shift in public education in more than 100 years. Innovative public schools are opting for blended or hybrid classroom environments, with 70% of learning taking place in a traditional brick-and-mortar setting and the remaining 30% of learning happening online.

Hybrid models offer a powerful mix of synchronous and asynchronous learning styles, enabling students to master core content online while deepening critical thinking, problem solving and application of content mastery in a face-to-face setting. Blended or hybrid learning models not only make pedagogical sense, they also make financial sense.
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