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January 8, 2019

TECHWISETV

Competing to win in the high stakes world of Cisco branded merchandise

9 min read

Fitting rooms represent an overlooked opportunity for physical retail success. Cisco's retail 'lab' allows experimentation to identify the key ingredients for figuring out what works. The store is open for questions.

April 26, 2016

NETWORKING

Are You Ready to Test Drive Location Services?

1 min read

If you’ve been curious about location services, but always assumed it was complicated to deploy, too technical for non-IT folks, too expensive, or all of the above, hear me out. Perhaps you run a public-facing organization – maybe it’s a retail mall, hotel, an airport, or a café. In this new digital world, your customers […]

August 4, 2014

NETWORKING

The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

3 min read

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...