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Cisco Wins Two Business Marketing Association Awards

July 13, 2011 at 10:30 am PST

Every year, the Business Marketing Association honors “people who, knowing the difference, refuse to take the easy way out” and successfully balance style with results. This year, we’re excited to be the recipient of 2 “Awards of Excellence” in the Business to Business category:

  • Award of Excellence – New Product Launch:  Cisco Videoscape

The Cisco Videoscape solution is “a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources. They can then combine content with social media, communications, and mobility to create a truly immersive TV experience.” The campaign started months before the official launch at the Consumer Electronics Show (CES) 2011. Awareness building using social media included the “What If Your TV Could…? contest, which invited people to Read More »

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Cisco ūmi: Can You See Me Now? A New Market, A New Product, A New Experience (case study)

February 10, 2011 at 1:26 pm PST

What is Cisco ūmi? Think of it as a TV-based video conferencing tool designed for consumers to help stay connected with our loved ones (for now in the US). You and the person you want to connect with each get a Cisco ūmi, hook it up to your TV, pay a monthly fee and you’re ready to chat away with grandma and grandpa on the East Coast or with your son or daughter in college. Wondering how to set it up? Check out Cisco ūmi social media manager, Zoya Fallah’s blog and first video message using this product. Then, read Alisa’s story on how she used ūmi to connect with grandpa.

Now that you have a better understanding of what Cisco ūmi is and what it does, let’s shift gears. The purpose of this blog post is to share with you how we introduced this product. This launch wasn’t just about a new product, but about a new experience…Our goal was to show through Read More »

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Videoscape: Cisco and Service Providers Reinventing the Television Experience. Together.

Today is an exciting day for us at Cisco with the launch of Videoscape.

As our Chairman and CEO, John Chambers, announced in a press conference this afternoon, Cisco Videoscape is both an experience and a solution, purpose-built for delivering and reinventing the next generation of TV experience. Together we will bring , entertainment, social media and communications and mobility together to transform how users engage with video and how providers can prosper.

Right now the consumer video experience is fragmented requiring consumers to go to multiple sources for their content. They are going to their cable or IPTV subscriptions for some content. Or, looking to their DVR and on-demand content for others. At times, they stream online content or do applications from their PC. Even still they must find additional boxes to stream their PC experience to their TV and to others that help sling content from one place to another. And, the list goes on. Some homes are so complex that it seems users need to have CCIE just to hook it all up and make it work; but all of that still doesn’t address the experience where users are having to navigate all of these different silos and devices just to watch what they want to watch or do what they want to do (and, we haven’t even spoken of quality yet). Challenges also exist for service providers as they now must now handle the ever increasing load of traffic while simultaneously losing some traction with the portion of their audience that is considering trimming of the cord. Both dynamics can have a negative effect on their business.

Today’s announcement intends to change all of this for consumers and providers alike. With Videoscape, SPs can do for TV experience (and other screens) what the mobile internet did for the phone.

Let’s look at what Videoscape delivers to the consumer, service provider and media company. Read More »

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Working Together with Cisco WebEx Meeting Center

November 23, 2010 at 12:44 pm PST

What if you went into your office and all of the meeting rooms were empty? Yet when you looked around, you could see work being done, ideas being shared, and deadlines being met.

More and more at Cisco, this is how a normal workday looks for many of our employees. Through the capabilities of Cisco WebEx Meeting Center, Cisco employees now work together virtually more often.

We use WebEx Meeting Center in several ways. Work teams that have members located around the world use it for audio or video conferences, or for online collaboration sessions, where they share presentations, documents, and desktop applications. Because it is easy to start a WebEx session, I can collaborate with my team at any moment.

We also use WebEx Event Center to hold large, virtual meetings, such as our annual global sales conference that involved 19,000 participants worldwide. And because users can access the WebEx Meeting Center service over the Internet, we have gained a simple, cost-effective way to communicate for business continuity during a pandemic, a natural disaster, or other situation when employees can’t go to work in a Cisco office.

WebEx Meeting Center is deployed as a hosted service on the WebEx collaboration cloud. This means we no longer need to maintain the network infrastructure for online collaboration, we don’t have to worry about supporting peak traffic loads, and users can access new features as soon as they are available.

Usage levels have exploded as WebEx Meeting Center has proven to be very popular among Cisco employees. That popularity is producing great value for our business, especially for cutting our travel budget in half. But it may make Cisco’s meeting rooms very lonely places to be.

For a closer look at how we use WebEx at Cisco, take a look at our interactive collaboration experience here.

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We have lift off! Cisco’s Collaboration Launch

November 18, 2010 at 7:15 pm PST

With the collaboration launch this week, Cisco’s call control infrastructure is now the single platform for both voice and video, creating a simpler approach to integrated solutions and an increase in the overall business value derived from these technologies.

Taking a step back, Cisco is effectively doing the same with video as we did with voice several years ago, and continuing to pave the way for enterprise-wide business communications.

The Cisco Unified Communications Manager brings together video and voice endpoints from Cisco, including endpoints from the Tandberg acquisition.

Alongside this integration, Cisco is introducing two telepresence endpoints at a lower, more affordable price, with smaller footprints, higher quality WebEx video conferencing, and a new service creation platform for service providers that extends telepresence to their organizations and customers.

Video is huge, and we are seeing continued focus and advancement in this space.

Also among the collaboration launch, Cisco emphasizes IT transformation with desktop virtualization, which is  a larger-scale investment for IT. Cisco’s new Virtualization Experience Infrastructure (VXI) solution, for the first time, enables the integration of desktop virtualization and the rich collaboration features of video. The solution includes  two new desktop virtualization clients and support for Cisco’s Cius on a mobile VXI client.

Exciting times, my friends!

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