Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. We took a chance and actually humanized our network fabric family, the Network Convergence System (NCS). By incorporating user-owned videos with humorous scenarios, leveraging popular Vine celebrities, and making the NCS’ benefits visual, we were able to thoroughly tell its story and make it relatable to everyone – not just the technical crowd.
The campaign was all encompassing of all things social. The integrative campaign (official hashtag #SystemForIoE) used Twitter, Facebook, Google+, Vine, community, blogs, Storify and SlideShare. If there was an audience that needed to be reached, Cisco was going to reach them.
Combining humor with technology
The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and things. We needed to find a creative way to showcase the campaign’s key messages that made sense to the global audience as they were targeting many regions, including Latin America, Middle East, Europe, Asia-Pac and the United States. After sifting through a few dozen ideas and thousands of different humorous clips from around the world, we decided on the top three clips that resonated best with all the different countries. This is one of Read More »
Tags: #SystemForIoE, facebook, graphics, humor, launch, Service Provider, social media, twitter, vine, youtube
Yesterday Cisco announced a couple of new technologies – a new 802.11ac Access Point, a new converged wired+wireless Catalyst Switch, and more – but the announcement that generate
d quite a bit of buzz beyond networking circles was a new partnership with Facebook. This solution – CMX for Facebook Wi-Fi – is part of a broader announcement of new partnerships around the Connected Mobile Experiences ecosystem.
The Cisco Partner Ecosystem enables organizations to customize applications and services. This customization can be applied to deliver location-aware guest access, device-based services, browser-based services, customized mobile applications, online and onsite analytics, social analytics, and advertisements.
Read More »
Tags: CMX for Facebook Wi-Fi, connected mobile experiences, launch, unified access
Did you know that 72 percent of the top 50 cloud providers rely on the Cisco Unified Computing System (UCS)?
It’s true. And now the data center community is abuzz with excitement over new Cisco UCS innovations—the largest product refresh since its 2009 launch. Based on the Intel Xeon E5-2600 processor, the new UCS servers deliver the superior application performance, design flexibility, and investment protection you need to capitalize on the build-out in private and public clouds. (For a complete tour of all new technology being showcased in Cisco UCS, visit our sister blog, Data Center and Cloud.)
So, why should you care? The benefits of course!
Check it out:
- Easier migration from your customers’ legacy applications to Cisco’s latest technology
- Customers gain a competitive advantage by deploying new business models to meet changing business demands
- Data Center Architecture (DCA) Specialized partners differentiate themselves by selling across the portfolio—and bringing the benefits of Cisco’s architecture to their customers
Want to know more? Back away from your browser. There’s no need to search. All of the new UCS launch resources can be found in the UCS Partner Briefing Package.
What is the UCS Partner Briefing Package and what does it contain? Read More »
Tags: Cisco, launch, partner, UCS, unified computing system
Every year, the Business Marketing Association honors “people who, knowing the difference, refuse to take the easy way out” and successfully balance style with results. This year, we’re excited to be the recipient of 2 “Awards of Excellence” in the Business to Business category:
- Award of Excellence – New Product Launch: Cisco Videoscape
The Cisco Videoscape solution is “a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources. They can then combine content with social media, communications, and mobility to create a truly immersive TV experience.” The campaign started months before the official launch at the Consumer Electronics Show (CES) 2011. Awareness building using social media included the “What If Your TV Could…? contest, which invited people to Read More »
Tags: awards, campaign, concert, customer event, launch, The doobie brothers
What is Cisco ūmi? Think of it as a TV-based video conferencing tool designed for consumers to help stay connected with our loved ones (for now in the US). You and the person you want to connect with each get a Cisco ūmi, hook it up to your TV, pay a monthly fee and you’re ready to chat away with grandma and grandpa on the East Coast or with your son or daughter in college. Wondering how to set it up? Check out Cisco ūmi social media manager, Zoya Fallah’s blog and first video message using this product. Then, read Alisa’s story on how she used ūmi to connect with grandpa.
Now that you have a better understanding of what Cisco ūmi is and what it does, let’s shift gears. The purpose of this blog post is to share with you how we introduced this product. This launch wasn’t just about a new product, but about a new experience…Our goal was to show through Read More »
Tags: Case Study, home telepresence, launch, social media, ūmi, video