In Part 1 of the blog I wrote about video technology, part 2 on omni channel, for the third and last part of the blog series I would like to show what Las Vegas is doing in terms of selling the total consumer experience rather than just products and services.
In one sense Las Vegas has always been about selling the experience when it comes to gambling. You don’t get a tangible product for your bets (unless you win) but people gamble for the experience. As gaming is legalized in many countries as well as states, Las Vegas has adapted itself to market the Las Vegas experience beyond gaming.
While I was on vacation I visited the Stratosphere hotel and casino which is the tallest structure in Las Vegas which features casinos, restaurants and thrill rides on top. Its latest offering SkyJump (package costs including video via wrist cam and photo) allows participants to jump off the tower at the 850 ft and free fall down and land via decelerator wire. Certainly a customer experience not easily forgotten
Other examples include Read More »
Tags: bellagio, Cisco, customer experience, fashion show mall, las vegas, retail, retailing, sky jump, stratosphere
In My Part 1 of the retail blog series about Las Vegas I wrote about the use of video in Las Vegas to enhance visitor experience in Las Vegas. In this second blog I’d like to look at the some of the ways Las Vegas using omni channel to reach out across customers across multiple channels to drive loyalty and sales.
Use of Self Service machines
With the high traffic real estate in the casinos, I saw more vending machines than the usual cigarette and soda vending machines. This one by u*tique at the Cosmopolitan hotel Las Vegas and features a lot of higher end gift items. Unfortunately my photo did not do it justice but I found the following video
More Read More »
Tags: Cisco, las vegas, omnichannel, retail, retailing, self-service, text messaging, vending machine
Over the Christmas holidays I spent 5 days in Las Vegas visiting friends and ring in the new year in the city that never sleeps. Over the years Las Vegas continues to transform itself to keep itself relevant from the original sin city and gambling capital to the modern convention/vacation destination.
I spent new year’s eve with 320,000 visitors which is an impressive number by any standards, plus I managed to do some shopping and visiting a few attractions between visiting friends.
I thought I’d share my observations on how Las Vegas continues to delight visitors in a series of blogs and what retailers can learn from it.
Today’s I’d like to focus on the use of video technology for customers in Las Vegas
One of my stops is at the new Cosmopolitan casino and hotel and their use of video walls in the registration lobby
One of the first impression when you walk in is that it doesn’t look like a video screen but backlit wall panels. Only when the images start moving do you realize it is a video wall. As you can see from the video Read More »
Tags: Cisco, cosmopolitan casino, digital sign, gaming, las vegas, MGM Grand, Paris Casino, retail, retailing, video, Video Wall
If you have attended Cisco Live, you know that Cisco technology powers many different features of the show. Digital media signage, IP phones, VXI thin clients, hundreds of wireless APs, and of course the enterprise-grade Cisco network.
At Cisco Live 2011 in Las Vegas, we activated more Cisco technology, this time from the TelePresence family. Each Cisco Live event has up to 500 breakout sessions for attendees to learn and interact with Cisco experts. Recording those sessions for on-demand viewing has always been a priority for our team, and using Cisco technology is always a win for our attendees. During this event, we put our Cisco TelePresence products to the test, bringing together codecs, HD video, automation, and transcoding systems together to create a unique experience for our virtual audience.
For this pilot capture project, we focused on four session rooms. Each room was outfitted with a Cisco C-Series C40 or C90 codec, connected to the following: laptop VGA feed, presenter audio feed, and our Cisco network. Each codec comes with an HD camera, which was placed on a tripod and connected to the C40. The camera sits unmanned, and can be controlled remotely. Once the audio levels are set, the system in the room runs unmanned at this point.
In our control room, we ran a Cisco Video Communication server, which registered the units onto our network, as well as handled call routing. With over 40 sessions to record over three days, we looked to automate the system where possible, so we turned to the Cisco TelePresence Management Server. This device allowed us to program in all session metadata as well as start/stop times. This reduced the possibility of human error, and enabled the crew to focus on other duties. To facilitate the recording the sessions, we used the Cisco TelePresence Content Server. This device has two main functionalities- session recording and transcoding. It can record multiple sessions at once, and can transcode to just about any format.
A few moments before the session began, the TCS connected to the corresponding room, and began recording both the video and the VGA feed. At the end of the session, the TCS disconnects and begins to transcode the video capture. Once the video is transformed into an editable format, a technician will edit the file and then place it back into the transcode queue for the final pass. The slides are captured in real time, allowing perfect sync with the presenter discussion.
The output you see here is the final version.
This pilot session capture project demonstrated the versatility of TelePresence to go beyond just video conferencing, to a system that creates, transforms and shares content. Our team plans to increase the use of this system at future events across Cisco, enabling us to further bridge the gap between the physical and the virtual world. You can watch these sessions, as well as over 1000 others at www.CiscoLiveVirtual.com.
If you have questions or comments on these Cisco TelePresence systems, please respond in the comments.
Tags: breakout, capture, Cisco, ciscolive, las vegas, network, streaming, TelePresence, video, virtual
Today VMware kicks off VMworld in Las Vegas and we’re already seeing interesting news announcements, cool innovations, and informative technical sessions.
If you’re not there in person to be close to the conference action, we’ve gathered together a list of important conference info. Thanks to live feeds, Twitter, and video, you can participate in much of the event from the comfort of your home or office.
Let’s start with some of the fun activities we’re seeing at VMWorld.
Check mate! Just another day at the giant chess board as conference attendees play a rousing game. Check the VMworld You Tube channel to see what else is happening.
Make yourself at home…attendees sit in what looks like a video game set, complete with grass cubes for seating.
Keep reading for links to conference materials, live streams, notable tweets, and social media happenings. Read More »
Tags: blog, Cisco, data center, facebook, las vegas, partner, twitter, vmworld