Sometimes it seems like our senses are being assaulted by product pitches from virtually everywhere. Most of these pitches have one thing in common – they assume you’re interested. What if someone actually took the time to find out what’s important to you before proposing anything? What if they figured out how you can be more successful, and started from there? Well, that’s exactly what we did.
Over the last few months, we’ve interviewed hundreds of IT experts in many different roles at dozens of organizations worldwide. Our mission was to find out what their most important business and technology initiatives are, and how people in various IT roles – Network Manager, Server Manager, Storage Manager, Applications Manager, CIO, etc. – define success for their specific roles. Read More »
Looking for technology inspiration? Imagining the IT possibilities? Look no further. Interop 2012 is finally here this week! Showcasing the latest innovations in technology in networking, security, cloud computing, virtualization, mobility portfolios plus much more, it is bound spark new ideas for IT initiatives. With several demonstrations, speakers in 12 panel discussions, three products as finalists for Best of Interop, many of us from Cisco will be there, asking you: “what can we help you build?”
To help get the most out of what is happening at Interop, check out, ‘Insiders Guide to Optimization at Interop’ . It gives a great suggestion for an itinerary with the highlights of Interop 2012. Personally, I am especially looking forward to the keynote “Cisco Innovation. In it to Win It.” by Cisco CTO and head of engineering, Padmasree Warrior. With advancements happening so quickly in business technology, there will be many panels and educational sessions that Cisco will have to assist customers in migrating to the cloud, managing and maintaining BYOD policies, and increasing collaboration and productivity and learning about IPv6.
Not able to get to Interop but still have questions? Don’t worry, the fun geeks you can trust of Cisco’s TechWise TV will also be in Las Vegas bringing content to those there and at home:
With so many speakers and panels, don’t forget to stop by booth #1127 to say hi, get answers to questions, get a tour, check out the in-booth theater, and view the many products that will be demonstrated throughout the week. Safe travels and I look forward to seeing you there!
And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.
Are you ready to make marketing innovation happen?
In Part 1 of the blog I wrote about video technology, part 2 on omni channel, for the third and last part of the blog series I would like to show what Las Vegas is doing in terms of selling the total consumer experience rather than just products and services.
In one sense Las Vegas has always been about selling the experience when it comes to gambling. You don’t get a tangible product for your bets (unless you win) but people gamble for the experience. As gaming is legalized in many countries as well as states, Las Vegas has adapted itself to market the Las Vegas experience beyond gaming.
While I was on vacation I visited the Stratosphere hotel and casino which is the tallest structure in Las Vegas which features casinos, restaurants and thrill rides on top. Its latest offering SkyJump (package costs including video via wrist cam and photo) allows participants to jump off the tower at the 850 ft and free fall down and land via decelerator wire. Certainly a customer experience not easily forgotten
In My Part 1 of the retail blog series about Las Vegas I wrote about the use of video in Las Vegas to enhance visitor experience in Las Vegas. In this second blog I’d like to look at the some of the ways Las Vegas using omni channel to reach out across customers across multiple channels to drive loyalty and sales.
Use of Self Service machines
With the high traffic real estate in the casinos, I saw more vending machines than the usual cigarette and soda vending machines. This one by u*tique at the Cosmopolitan hotel Las Vegas and features a lot of higher end gift items. Unfortunately my photo did not do it justice but I found the following video